How to create ads campaigns in WhatsApp status and broadcast channels [2025 guide]
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WhatsApp is no longer just for chatting: it will now also be a key channel for your advertising campaigns. With the arrival of ads in WhatsApp status and broadcast channels, businesses will have new ways to connect directly with their audience in spaces where they already spend time.
In this guide, we’ll explain everything about these new formats, how to prepare, what benefits they offer, how you can integrate automation with chatbots, and real-time analytics to get results from day one on the world’s most used messaging app, with over 2 billion active users.
What are ads in WhatsApp status and broadcast channels?
Ads in WhatsApp status and broadcast channels are an emerging advertising format (currently in the beta phase) that will allow brands to position themselves visually and non-intrusively within the most visible spaces of the app.
Ads in WhatsApp status
These will work similarly to Instagram or Facebook Stories. They are ephemeral content: vertical images or videos up to 30 seconds long with a call to action, which users can view multiple times throughout the day. Your ad will appear among the updates from friends, naturally integrated into the user’s flow.
Ads in broadcast channels
WhatsApp broadcast channels are one-way broadcasting spaces created to share content with millions of users. Ads in these channels will allow:
- Share featured content.
- Increase subscriber base.
- Boost visibility of your channel or brand.
The ads won’t appear in chats or groups, ensuring user privacy.
Advantages of Ads in WhatsApp status and broadcast channels
1. Visibility in high-traffic spaces
Over 1.5 billion active users visit the status tab daily. You’ll take advantage of an existing behavior: checking statuses or following channels.
2. More engagement, less saturation
WhatsApp offers a cleaner environment compared to other social networks, which can improve your brand’s viewability and recall rate to capture leads and build your community directly within the app, without depending on external platforms.
3. Privacy
WhatsApp will not display these ads in private conversations. This ensures that users won’t feel intruded upon. Additionally, WhatsApp won’t share contact numbers with advertisers or use sensitive data like chats or groups to target ads.
For segmentation, WhatsApp will use factors like geographical location, language, and interests related to the channels users follow.
What are the requirements to run campaigns in WhatsApp status and broadcast channels?
| Requirement | Description |
|---|---|
| WhatsApp Business Account | You must have a number connected to your business and verified in the Meta Business Manager. |
| Meta Business Manager | Needed to link your WhatsApp account to your business structure and launch campaigns. |
| Adapted Creatives |
|
| Policy Compliance | Ensure that the content complies with Meta Ads policies. Avoid misleading claims or restricted sectors. |
What can you do today?
- Design relevant creatives for status and channels aligned with the “intimate” environment that characterizes WhatsApp.
- Optimize your WhatsApp Business account. Complete your description, catalog, and verify your account to build trust with your audience.
- Set up basic conversational flows. Prepare for incoming queries from users and respond quickly; we recommend using message automation tools or chatbots
- Consider opening a channel to send promotions, recommendations, and information about your brand. You can later promote it through your status ads.
How to automate and measure interactions with chatbots in WhatsApp campaigns
1. Automate responses with smart chatbots
With WOZTELL, you can set up chatbots to capture leads, answer frequently asked questions, or schedule demos—even if the user interacted with an ad in a status or channel.
2. Add tracking indicators
Include UTMs in your links to track how many users came from a status or channel ad.
3. Measure and adjust in real-time
- Number of clicks.
- Response rate.
- Scheduled demos.
- Funnel tracking.
Example campaign in WhatsApp status and channels: increase your demos!
Wondering how to start using WhatsApp status and broadcast channels for your business? Here’s a simple example to make it clearer.
Objective: Get more people to request a WOZTELL demo.
Format in your WhatsApp status
- Content: Vertical video (15 seconds) showing how a company uses chatbots to automatically attend to customers.
- Message:
“Do you spend your day responding to more than 30 messages on WhatsApp? With WOZTELL, you can automate everything in an instant. Request your free demo and see for yourself.” - Action: A simple click on the video that leads them directly to a chat to request the demo.
Format in your WhatsApp channel
- Content: Informational post – success story.
- Message:
“A dental clinic automated 90% of its appointments on WhatsApp thanks to WOZTELL. Want to know how they did it? Click the button and find out for yourself.” - Button: A link with a UTM that starts an automatic conversation (chatbot) to welcome them.
From viewing to interaction
The arrival of ads in WhatsApp status and broadcast channels will mark a turning point in how businesses connect with their audiences. It will be a fantastic opportunity to gain visibility without invading the user’s space and to turn each view into a conversation with potential.
Those who prepare now by adapting creatives and setting up conversational automation will get ahead of the competition and build more effective relationships from launch day.
Interested in going deeper?
