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WhatsApp Conversation-based pricing

As of June 1, 2023, the price of WhatsApp conversations will change according to the type of template sent, based on new categories.  In addition, it is important to know that the first 1,000 user-initiated conversations of the month will be free of charge.

You will still be charged per conversation, which includes all messages delivered within a 24-hour period, but there will now be 4 types of conversations associated with the new template categories, each with an associated cost. See how it works below for more information.

How it works

WhatsApp Business API conversations are now divided into four categories that have different prices:

  • Utility conversations: initiated by the company with a utility category message template and relate to transactions, shipping updates, post-purchase notifications, payment notifications, etc.
  • Authentication conversations: initiated by the company with an authentication message template, to authenticate users with one-time passwords, including at various steps of the verification process. They must use a pre-defined message that can include security and validity warnings, as well as a one-time password button. They cannot include URLs, multimedia elements or emojis.
  • Marketing conversations: These do not refer to previous interactions with the user and may include promotions, offers, welcome or closing messages, recommendations, requests to perform a new transaction and much more.

Service conversations (formerly user-initiated): All conversations initiated by customers fall into the category of service conversations.

The costs per conversation will depend on the category of the template and the country of the user.

When a message template of a certain category is sent, a conversation of that category is opened. That is, if you send a marketing message template, the cost of that conversation will be from the marketing category.

You can send several templates of the same category during the conversation window without generating a new cost. However, if a category conversation window is open and your company sends a different category template, a new cost corresponding to the new category will be generated and a new conversation window will be opened.

Conversations initiated by conversational announcement

Conversations initiated by users through click-to WhatsApp ads or call-to-action buttons on a Facebook page are free of charge.

In this case, businesses have a 72-hour conversation window in which they can submit templates from different categories without any cost or category change being generated.

Standard pricing will apply to ads that click on WhatsApp. The conversation that starts from the ad is free, but not the ad itself.

You can know more about at this link .

Country to Region Mapping for Regional Rates

List of Countries in Region

North America

Canada
United States

Rest of Africa
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Congo
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia
Rest of Asia Pacific
Afghanistan
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam
Rest of Central & Eastern Europe
Albania

Armenia

Azerbaijan

Belarus

Bulgaria

Croatia

Czech Republic

Georgia

Greece

Hungary

Latvia

Lithuania

Macedonia

Moldova

Poland

Romania

Serbia

Slovakia

Slovenia

Ukraine

Rest of Latin America
Bolivia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela
Rest of Middle East

Bahrain
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen

Rest of Western Europe
Austria
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland

Rates from June 1, 2023

Market Marketing Utility Authentication Service
(formerly user-initiated)
Argentina 0,074 0,049 0,044 0,038
Brazil 0,075 0,042 0,038 0,036
Chile 0,107 0,070 0,063 0,054
Colombia 0,015 0,010 0,009 0,007
Egypt 0,129 0,082 0,074 0,077
France 0,172 0,092 0,083 0,103
Germany 0,164 0,102 0,092 0,098
India 0,012 0,005 0,005 0,005
Indonesia 0,049 0,024 0,036 0,023
Israel 0,042 0,023 0,020 0,022
Italy 0,083 0,050 0,045 0,046
Malaysia 0,103 0,024 0,022 0,026
Mexico 0,052 0,032 0,029 0,013
Netherlands 0,192 0,096 0,086 0,107
Nigeria 0,062 0,038 0,034 0,037
Pakistan 0,057 0,030 0,027 0,017
Peru 0,084 0,050 0,045 0,021
Russia 0,096 0,057 0,051 0,048
Saudi Arabia 0,049 0,030 0,027 0,023
South Africa 0,045 0,024 0,022 0,020
Spain 0,074 0,046 0,041 0,044
Turkey 0,013 0,011 0,010 0,004
United Arab Emirates 0,041 0,024 0,021 0,023
United Kingdom 0,085 0,048 0,043 0,047
North America 0,030 0,018 0,016 0,011
Rest of Africa 0,027 0,019 0,017 0,044
Rest of Asia Pacific 0,088 0,057 0,051 0,027
Rest of Central & Eastern Europe 0,103 0,074 0,067 0,030
Rest of Latin America 0,089 0,059 0,053 0,051
Rest of Middle East 0,041 0,024 0,021 0,026
Rest of Western Europe 0,071 0,050 0,045 0,048
Other 0,072 0,041 0,036 0,017

* Regarding the price por conversation, there will be an additional charge for payment processing with Stripe.
* Markup included.

Policy Requirements

Our policy requires use of a template message whenever sending a message to a user more than 24 hours since their last message. If you send a free form message outside the customer support window, this message will not get delivered.