What is the importance of retail marketing on WhatsApp?
Let’s find out
- 1 Let’s talk about the importance of retail marketing
- 2 How to get started with your retail marketing strategy
- 3 Types of retail marketing and how you can use them on WhatsApp
- 4 WhatsApp: a great tool for retail marketing
- 5 In a nutshell
- 6 Attention: this is the WhatsApp chat template guide your company needs
- 7 New feature tutorial: How to create audiences from Zoho CRM for sending bulk messages
- 8 You can send different types of content marketing on WhatsApp- This is how
Free ebook: An Unfailing Guide to WhatsApp
So, what is the importance of retail marketing? Let’s start with the obvious: we live in a fast-paced world, your customers have changed the way they shop and the way they reach out to businesses.
In this article we tell you everything you need to know about retail marketing and how you can use it on WhatsApp to boost your sales.
Let’s talk about the importance of retail marketing
Connect with your customers
Since you are with them through all the customer’s journey and you know their needs, you can recommend products and even persuade them to buy something they didn’t know they wanted. For example, you can do up-sell and cross-sell.
Make things easy for your customers
Related article: What is omnichannel marketing and why is it useful?
How to get started with your retail marketing strategy
However, here we tell you the basics to get started.
Identify your audience
One way to do this is sending a questionnaire to the customers you already have and analyzing your sales and interactions data.
Develop your brand and research about the competition
Choose the strategy that better fits your business
Types of retail marketing and how you can use them on WhatsApp
As we said at the beginning of this article, consumer behavior has changed. And with this is why the importance of retail marketing is bigger than ever.
According to a Google study:
- 66% of shoppers prefer online shopping vs. 27% who prefer offline.
- 59% of shoppers said that being able to shop on their phones influences their decision of which retailer they buy from.
- 49% of shoppers said that their shopping experience would be better if retailers offered promotions according to their past purchases.
Discounts and offers
This strategy is useful to convince people to buy. You can add a limited time that can increase the sense of urgency so that people buy.
WhatsApp Cloud API allows you to use templates to send personalized discounts and offers.
For instance, if you are already in a WhatsApp conversation with a user, you can send them a specific catalogue that adapts to their needs. You can also create an automatization so your clients receive a selection of products every time there is a new collection.
WhatsApp: a great tool for retail marketing
Awareness and consideration
Users go through multiple touch points before making a purchase, so make things easy for them by offering an easy way to talk with you.
You can create a FAQs chatbot so your clients have immediate answers to these kinds of questions.
Support on purchase phase
Did you know 67.45% of customers abandon their online shopping cart?
You can create a strategy to retain that customer and remind them of the great experience they had with your business so they buy again.
With WhatsApp Cloud API, your clients don’t have to be wondering about the arrival of their order. You can send them updates, tracking numbers, and let them know when their package finally arrives.
In a nutshell
There are endless strategies and every business must find the one that fits them, but here you have the basics of retail marketing and how you can maximize its results with WhatsApp.
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