What is a lead magnet and how to use it for WhatsApp marketing

A lead magnet is a valuable content that you offer to a potential customer in exchange for their data. But, a good lead magnet works when it has value for the audience and this can be achieved through WhatsApp. In this post we are going to tell you why you should use them and how to do it.

Consumers are used to companies always wanting something from them, such as making a purchase, leaving a review or subscribing. So, as entrepreneurs, the easiest way to stand out is to do the opposite: ask for no commitment and offer something valuable.

This will allow you to collect information, increase retention and expand your contact base: this is the power of a lead magnet.

As a rule, a lead magnet is a type of downloadable content that consumers will find useful and relevant to their needs.

Sound good? Read on, this is just the beginning of its full potential.

Advantages of creating a lead magnet

If you’re still wondering why you should invest your time and effort in making a lead magnet, we’re going to give you 4 reasons why other companies use them (and it works for them):
1. You can expand your database

The use of lead magnet offers a great opportunity to expand your database. This will allow you to create wider audiences that you can filter and segment so that your emails, push notifications and SMS, WhatsApps or calls are more successful.

It allows companies to better track their customers and for their marketing efforts to reach many more users.

2. Connect directly with your customers
Thanks to the lead magnet, you can attract a consumer at the product consideration stage and establish a connection that makes you stand out from your competitors.

A kind of chain is generated:

Lead magnet + Contact + Contact medium = Direct connection

3. Offers a safe and reliable experience
By sharing useful materials, tips and instructions, you enhance the customer experience. Thus, offering free content builds trust that is useful when we finally present a paid product or service to the customer.
4. If the lead magnet is good, the consumer will want to share it

Who hasn’t seen something they liked so much or found so useful that they had to send it to all their contacts? If the consumer shares it, it will make it easier for them to find the company through the Internet.

If the customer finds your quality lead magnet and shares it, this will increase your company’s notoriety, and could position it as an expert voice in your sector.

What make a lead magnet irresistible?

The main purpose of the lead magnet is to attract leads, but not just any potential customer will do. What you are looking for are qualified potential clients, who adapt to the company.

Here are some characteristics that can make a lead magnet irresistible:

  • Solves a real problem your users have.
  • It has a simple title that makes it clear what it is and how it can be used.
  • Is specific, as the more specific the topic, the higher the conversion rate.
  • Is unique and simple to understand.
  • It has a clear high value to the customer.
  • It has an immediate benefit. The lead magnet will work best if customers can get instant results.
  • It demonstrates a unique experience or value proposition.

WhatsApp to reach potential customers

Como ya te hemos comentado, el objetivo es obtener clientes potenciales de alta calidad que puedan As we have already mentioned, the goal is to obtain high quality leads that can consistently pay for your products and services.
This goal is not achieved by chasing them in WhatsApp groups with your personal number. On the contrary, it is achieved with strategies that get them to be the ones who come to you to solve a problem or need.

When you think of different marketing channels to talk and interact with ideal customers, what is the first thing that comes to mind?

The first thing that comes first to our mind is WhatsApp, and more specifically the business version. Even though email marketing is still essential for businesses, WhatsApp Business Platform is a channel that gets a 98% open rate.

The main use of WhatsApp is for family and friends to communicate, but your company can fit into these conversations. Moving your conversations to this channel is making it easier for your users to communicate with you, and who doesn’t want that?

Want to know more? Let´s talk via WhatsApp!

How to use lead magnets for marketing on WhatsApp

Once you have your WhatsApp Business Platform account set up, you can think of ways to reach your audience. Now we need to look at how to get customers to end up opening a WhatsApp conversation.

One of the most effective ways is to offer something of value in exchange for their phone. It can be a promotion, a prize or, what interests us in this article, a lead magnet.

With WhatsApp you can use the automatic messaging feature to send consumers the promotional offer right away. This encourages people to start talking to you and your database expands.

How to create a lead magnet

If you’re of an eager mind, you may already be getting some amazing ideas for lead magnets. That’s great!

(And if you still don’t know how to get started, don’t worry.)

We’ll tell you what steps to take to create a lead magnet your users won’t be able to resist.

1. Choose your target audience
Before working on your lead magnet, you must have a clear idea of who you are targeting and why.

If you try to pitch your lead magnet to as many prospects as possible, the message will not resonate and consumers will ignore your content.

2. Seeks to solve a problem
Once you’ve decided who you’re going to target, it’s time to think about how you can help them solve a real problem.

Put yourself in the consumers’ shoes: they need a compelling reason to give their information. The lead magnet should be a solution to a problem, and this will immediately pique their interest.

3. Choose the type of lead magnet
It’s time to define what type of lead magnet you are going to create. There are many types of formats, but to give you some ideas:
  • Ebook
  • Guides
  • Templates
  • Whitepapers
  • Infographics
  • Webinar and Master Class
  • Studies or statistics
  • Video tutorials
  • Product demo
  • Free trial

Not all formats work for all companies. What we recommend is to start with the one that you see that solves the greatest need, you can even try to present the information in different formats and choose which one works best for you.

4. Create the lead magnet
The creation time will depend on the format; it doesn’t take the same time to develop an infographic as it does to write and design an ebook. Regardless of the type of content, you should always keep in mind who you are talking to and why.

As long as you remember these concepts, you will be able to make the content and text blend together and end up offering value to your audience.

5. Promote the lead magnet
Now that you’re done with the toughest part and the hard work, it’s time to get the word out about your new content.

Post it everywhere you can, and make it accessible to your audience.

One of the ways to take advantage of the WhatsApp Business Platform is to implement an automation that collects their data and gives them access to the lead magnet – all in one simple WhatsApp conversation!

To sum up

The nª1 conclusion from this experience is that it always pays to create lead magnets with a specific audience in mind. When we promote them, we are not looking for views, likes or comments, we are looking for new leads.

Combining a lead magnet with WhatsApp Business Platform allows you to create a personalized audience, with more chances of success.

Get your free WhatsApp Business API number to take your conversations to the next level.