Expanding Business Communication in Turkey

The Arrival of WhatsApp Cloud API

WhatsApp Cloud for Turkey

Thanks to significant updates to WhatsApp’s Cloud API, the digital landscape for businesses in Turkey is transforming. As of today, WhatsApp has bridged a crucial gap, allowing Turkish users to communicate with companies directly via the platform. This update marks a pivotal change, enhancing how customers and companies interact.

What was missing?

Until recently, while businesses in Turkey could utilize WhatsApp’s Cloud API, users with Turkish phone numbers could not send or receive messages through this service due to restrictions. This limitation hindered the seamless communication between customers and businesses, which is essential in today’s fast-paced market environments.

What’s new with WhatsApp Cloud API in Turkey?

Today’s update eliminates these barriers, enabling full communication capabilities for Turkish users. Here’s what you need to know about the updated features and functionalities:

  • Enhanced Accessibility: Businesses using the Cloud API can now initiate conversations with users with Turkish numbers. This new feature is crucial for businesses looking to improve engagement with their local customer base.
  • Secure Conversations: It’s vital to note that personal conversations remain secure with end-to-end encryption, ensuring that communications are visible only to the involved parties. WhatsApp has reiterated its commitment to user privacy with these updates.
  • Transparent Communication: Users will be prompted to accept the updated WhatsApp Terms of Service and Privacy Policy. This transparency ensures that users know how their data is used and gives them control over their interaction preferences.
  • Webhook Updates: Previously, businesses faced error code 131026 when messaging was attempted with Turkish numbers. A successful message initiation will return a webhook indicating a “sent” status, streamlining the process and reducing confusion.

Types of messages you can only send with WhatsApp Cloud API now available in Turkey:

objetos WhatsApp API botones

Interactive Buttons

objetos WhatsApp API Productos

Products

objetos WhatsApp API Carrusel

Carousel

Exclusive features of WhatsApp Cloud API:

  • Interactive Messages: WhatsApp allows the sending of messages with quick reply buttons and selection lists, among other things, making it easier for users to interact with the company in a more intuitive and effective way.
  • WhatsApp Flows: This feature facilitates the creation of forms within WhatsApp, simplifying the collection of user information without needing to leave the app, thus streamlining processes such as lead generation, bookings, and more.
  • Icebreakers and Commands: These elements expand interaction options within WhatsApp, offering users quick ways to start conversations or perform specific actions, thereby improving the user experience.
  • Account Verification: Option to obtain official business account verification, increasing trust and credibility with users.

User Experience Enhancements

The rollout includes several updates aimed at enhancing user experience:

  • In-App Notifications: Users attempting to communicate with a Cloud API business will receive notifications explaining the need to accept the latest terms and conditions. This step is crucial to ensure that both parties are aware of and agree on the terms of communication.
  • Consent Requirement: For a message to be marked as “delivered” or “read,” the user must have accepted the updated terms. This requirement aligns with global standards for digital communication and privacy.
  • ystem Message Updates: Upon accepting the updates, users will notice the existing Cloud API system message notices when chats, providing a consistent and familiar user experience.

Want to know more? Let´s talk via WhatsApp!

Looking ahead

This expansion is a technical update and a strategic move to empower businesses in Turkey to leverage WhatsApp’s robust platform to enhance customer interactions. With over a million users in Turkey alone, the potential for companies to boost their outreach and customer service is immense.

For businesses looking to integrate these new capabilities and developers seeking to build on the platform, WhatsApp has updated its developer documentation to guide you through the process.

As WhatsApp continues to evolve, the opportunities for businesses to grow and adapt through the platform are expanding. Whether through enhanced communication channels or secure transactions, WhatsApp is an indispensable tool in the digital arsenal of modern businesses in Turkey and beyond.

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