3 Tips to do marketing with WhatsApp
One of the questions we receive at WOZTELL every day is: Can we do marketing using WhatsApp Business?
The answer is basic: No, WhatsApp wants you to take care of its customers and focuses on making good Customer Care.
WhatsApp wants its customers not to abandon WhatsApp because they receive annoying SPAM every day. WhatsApp monitors these types of actions a lot, getting to deactivate the numbers that make bad practices of its messaging platform.
Is there any option to do marketing with WhatsApp?
There are options to do marketing without SPAM on customers. WOZTELL knows them and wants to help you with different techniques:
Technique 1: Promote by another channel and collect the answers in WhatsApp
WOZTELL is prepared so that, using your CRM (SalesForce, ZOHO, etc.), you can send thousands of SMS messages with your promotion, and receive the answers in your
WhatsApp. Once your client has contacted you, a time window opens in which you can chat with him freely and on whatever you want.
You can send SMS with WOZTELL, a newsletter with any tool or use any other method you know.
Remember that you have 24 hours of time to respond to your client every time he writes to you … you could be “whatsapping” with him for a lifetime without cost!
Technique 2: Use Templates that provoke your client
As you know, if you start the conversation, your first message cannot be free text so you must prepare Templates that WOZTELL should verify in your WhatsApp business account.
In WOZTELL we will advise you the templates with the best response rate.
Remember that these first messages do have a cost and that WOZTELL no mark up the official price of WhatsApp. You can see the official prices HERE.
Technique 3: Cross Communication
Get your customers to use WhatsApp for any action with your company; Create weekly promotional campaigns within your CRM, and take advantage of any communication your client makes, to send a cross-communication.
You can receive on your WhatsApp channel, sales orders, complaints, questions, and any other type of contact. Alert that you give priority to communications through
WhatsApp, indicating in the rest of the channels that you always attend WhatsApp first.
How would you make your marketing healthy with WhatsApp?
Contact us and we will tell you more great strategies!