WhatsApp is becoming increasingly important in mobile marketing campaigns. WOZTELL has the great capacity to integrate within a CRM the most important communication tool that is WhatsApp. If you have any doubts about the importance of mobile marketing with WhatsApp, keep reading this article.
Most importantly, WhatsApp is the most popular messaging application on the planet. We have the normal WhatsApp and the one we are interested in at WOZTELL, the WhatsApp for Business. This is where you can interact with your customers and with WOZTELL you can manage everything from one place.
Mobile Marketing, what is it?
Mobile marketing is about a multi-channel digital marketing strategy. Its purpose is to reach a certain type of user or audience in order to get customers. These users are those who use smartphones and other mobile devices. They are also users who can reach through a web form, email, social networks, SMS and MMS.
Since the appearance of the mobile phone, everything has moved there. 80% of internet users have smartphones. Almost all users are now using a mobile phone to be on the web instead of a computer. So mobile marketing is becoming more and more important.
For this reason, a whole marketing strategy aimed at mobile devices must be designed and implemented. From a web adapted and optimized for mobile, campaigns targeted to specific users, email marketing and of course, actions with WhatsApp.
WhatsApp is a tool that if we use it intelligently we can get many benefits. WOZTELL helps you to integrate WhatsApp for Business in the best way to get the best possible revenue. It’s just that anyone who doesn’t use WhatsApp for business will certainly be left behind.
Just to mention some of the advantages you could have with WOZTELL to get the most out of WhatsApp:
- Automating messaging and communications.
- Save all communications.
- Being able to analyze messages and statistics.
Just with these three features you already have a big advantage. Not to mention that you can do everything without having to go in and out of one window or tab to another. You have everything centralized in the same place to manage it. So you can develop mobile marketing campaigns in the best way. You have the data at your fingertips so you can measure the results. You can test which campaigns and types of messages work best.
Furthermore, you can monitor customer service and see the best ways to implement it as well as optimize internal work processes and logistics.
Let’s look at the major trends coming up this year, 2020, on WhatsApp
- Possibility to configure the deletion of messages.
- The application can be locked with a fingerprint.
- The dark mode will also be implemented for whoever wants to see the screen that way.
- Boomerang style videos.
- Possibility to make payments.
- Possibility to have a product catalog.
- Have multiple agents in the same account.
- Another novelty in 2020 is that we would be introducing ads in the status stories.
All these functions are contemplated in WOZTELL in order to have them correctly integrated into the CRM. It will be much easier for you to have everything there and be able to handle the new functions in an optimal way. If using WhatsApp for Business was already a big advantage integrated into your ZOHO CRM, imagine what it will be like with all these new tools coming.
It stands out in a big way what has to do with the possibility of having a payment system using WhatsApp as well as having product catalogs.
It won’t even be necessary to have the store’s website connected. The catalog is already designed and supported on the WhatsApp server. The possibilities of making more sales and business with these tools are unlimited. It’s a truly spectacular way to scale your business.
The same with the possibility of several agents connecting to the WhatsApp business account and can be working simultaneously. This allows you to monitor agents, exchange information in real-time, provide more comprehensive customer support, and much more.
For more information about WOZTELL, please see the following article: About WOZTELL. If you need a consultant to personally inform you about all the advantages of this tool that integrates WhatsApp in your CRM, please contact us here. Without any commitment, you can have the information and advice you deserve. Don’t be left out of the mobile marketing revolution. Your business will thank you.