The benefits of WhatsApp Business Analytics. Let’s see the advantages you have with WhatsApp Business analytics and add to this the differentiation of WOZTELL. With this last one you have not only the features of WhatsApp for companies but you have many more functions to have more complete data. For example, you can measure business opportunities in real-time, among many other possibilities.
As you know, the study of business data is of great importance for the development of marketing campaigns. Also to analyze data on sales, customer service, logistics, etc. In short, this data allows you to evaluate how a company is doing in relation to its brand image and in terms of the numbers of its sales and marketing actions.
The importance of having WhatsApp integrated into your CRM. Benefits of WhatsApp Business Analytics
- WhatsApp Business has several features that are used to improve a company’s business strategies. It is good to be able to learn about these features and thus take advantage of them to their full potential.
- WhatsApp for Business is an excellent means of communication as it is very easy to establish contact with customers and leads. Nowadays there is so much competition in the market that any differential and function that adds up helps you in your commercial strategy. You must implement everything that helps you sell more.
- With this tool, you can integrate the fixed telephone lines to the WhatsApp account. This way, if you don’t have WOZTELL or WhatsApp for Business yet, you will have an easier integration.
One of the main features it has is the ability to provide quick answers to your customers.
- You can save the answers to your customers’ frequently asked questions and use them for the new ones coming in. Even though chatbots, you can use these answers and thus provide customer service even when your business is closed or unstaffed.
- It’s a way to provide good service, filter queries, save incoming contacts and optimize resources. The agents will receive the filtered queries and it will not be necessary to have human resources for that first contact with leads. You can even create workflows to guide leads to the purchase of a product and have a whole automated sales process.
- By having a company profile on WhatsApp and having everything integrated into the CRM you not only have the ability to have everything integrated making the job easier. It also improves your company’s image and gives the customer a serious and reliable image. They can see in your profile your business data such as name, address, phone number, website, email and type of business.
WhatsApp for Business performs validation of each business and thus ensures that the companies are real.
- Another feature to take advantage of in the enterprise version of WhatsApp is the availability of various content to share with users. This makes it possible to share text, images, videos, etc.
- It is also possible to form groups and thus segment customers and leads.
- In addition to the immediacy that is achieved in sending messages you can know if it has been sent, received, read or viewed and thus have statistics. With WOZTELL these statistics are even more complete.
- WhatsApp Web already gave the possibility to see on screen the messages and manage the communications. But with WOZTELL the advantage is that you don’t have to be leaving one window to enter another. You have everything to manage from ZOHO’s CRM.
- Besides being able to communicate with your customers and leads, this tool allows you to communicate internally in your business. Interactions are possible in multiple ways and in various directions. This way different departments can communicate with each other and participate directly in other departments. Communications become more fluid and workflows are optimized.
As we said before, being able to analyze and measure the impact of certain marketing and sales actions as well as other business sectors is fundamental.
What WOZTELL gives you to improve every aspect of your business is not WhatsApp Business. Only the integration of WhatsApp Business in your CRM thanks to WOZTELL will give you valuable data. The analysis of the statistics in your business thanks to WOZTELL allows you to improve your strategies in order to sell more, grow and improve customer retention. To see the features that WOZTELL has to look at this post: WOZTELL’s features and advantages in your business.
If you want to know more about how WOZTELL can help you improve your business with the most complete statistics of your WhatsApp for Business integrated into your CRM, contact us. A consultant will explain to you how to start taking advantage of this excellent tool.