Everything you need to know about

Creative broadcast messages on WhatsApp

Today our only goal is to let you know why and how you can send creative broadcast messages on WhatsApp. Are you ready to find out?

broadcast messages are a marketing tool for any type of device, mobile or computer. It is the best way to connect with users and send important and urgent messages directly to their hands.

By employing WhatsApp Business Platform, you can use broadcast messages to drive engagement, influence conversions and more.

However, there are different ways to use broadcast messages and that’s why we created this guide. Read on to find out how they work, why to use them and how to make creative broadcast messages.

What are broadcast messages?

Simple: a broadcast messages is a message that you can send directly to the home screen of a mobile device or to the notification panel of a computer (although we are going to focus on the case of mobiles).

broadcast messages are much more effective than email and other methods of customer communication due to their fast delivery and high read rate.

You can send creative broadcast messages on WhatsApp

The days of businesses using SMS and email notifications are long gone, it’s time to start using creative broadcast messages from WhatsApp Business Platform!

These notifications have a high delivery rate and are easy to set up. As a business, it is possible to send reminders, account updates and other alerts to customers wherever they are, as long as they have an internet connection.

Given the small space to bring value to your users through automatic notifications, creative broadcast messages are critical for user engagement.

What are the advantages of sending WhatsApp broadcast messages

To give you some inspiration here are the advantages of using broadcast messages on WhatsApp Business Platform.

Reach the target audience whenever and wherever you want

Using automatic notifications can help you send content with new personalized information to the users’ screens when they are active on their channel of choice.

With WhatsApp, reaching the audience in the right place at the right time is a piece of cake. It gives you the possibility to analyze the published content about your products, relate it to your customers’ profiles and send relevant information to each one according to their interests.

Engage users with curated content

broadcast messages campaigns can be sent at scale to increase brand awareness, customer retention and conversion rates. Two tips:

  • Send remainders that encourage customers who were close to complete an option, such as buying or browsing your product catalog, to come back.

  • Alert about your coming events, special offers, and/or updates.

Drive traffic to your website

Ultimately, you’ll want your broadcast messages to keep people coming back to your website and continuing to interact with your content.

Want to know more? Let´s talk via WhatsApp!

Here you have some examples of creative broadcast messages

Mobile phone broadcast messages are omnipresent, but most of the marketing teams don’t use them to their full potential.

However, the best marketing teams relay on their brand knowledge and imagination to include attractive content in the limited space of a notification window. We did some research for you and found great broadcast messages examples. Here we show you our top five.

Netflix 

A list of examples of creative broadcast messages wouldn’t be complete without the king of streaming content.

Push_Netflix

Source: https://twitter.com/botmanual/status/1359241321416953862/photo/1

If you’ve seen The Crown you know why this notification is so epic and that’s the idea. Netfilx understands its audience because it acts as a platform for content discovery rather than a search engine.

By knowing its audience, the streaming platform has customized its broadcast messages according to their interests.

Tinder

Tinder has always been a bit bold with its tone and voice. And its broadcast messages are no exception.

Push_Tinder

Source: https://twitter.com/laura06ramirez/status/1536027871449423873

At first sight, this might seem odd to those who have never used the app. Being edgy works for Tinder because its core audience is young, sarcastic and humorous.

This is a simple alert intended to get people interested in the application again. It is effective because it invites people, in a suggestive way, to log in again.

Rappi

The best at taking advantage of every situation? Probably Rappi.

Push_rappi

Source: https://twitter.com/SantiLN/status/1395911331883196420

Some times to tempt us, some times to generate repercussions on social media. The truth is that Rappi takes upon itself to encourage people to reconnect and show if the broadcast messages is wrong.

Google Fotos

This app is the best to take us to a nostalgic state by remembering our past moments and experiences.

Push_GoogleFotos

Source: https://twitter.com/AF_Gongora/status/1475832166131109895

Some find it sad and others look forward to its notifications everyday to review photos and videos from one, two, five, ten years ago or more. But be that as it may, the truth is that these notifications are eye-catching enough to make us click and relive our past.

McDonald’s

There’s nothing more tempting than a food app that understands your situation and offers you promos with convenient prices.

Push_McDonalds

Source: https://twitter.com/Almojabanax/status/1353142216991141888

McDonald’s is known in the entire world and we have its marketing team to thank for some of its fame. Their app is full of creative broadcast messages.

This particular notification is a remainder to make users feel understood. The best part? It uses a common idea like “go for a late night” (ir a tardear) in an effective way.

Tik Tok

We live in a world where noise dominates networks. Some of the best marketing specialists in the world create campaigns that retain certain information to generate curiosity and motivate users to take that step: click on the app.

Push Tik Tok

Source: https://twitter.com/ithrowupswag/status/1273053429284429824

The goal in this case is to get users to click on the notification to live up to the hype or joke that Tik Tok made.

Improve your results sending creative broadcast messages

The broadcast messages effectiveness depends on how you use them. Sending impersonal and spam notifications to the users can upset them; whereas sending customized and timely notifications can create a positive and fluid user experience to keep up with the expectations.

You will want to be the company that sends relevant notifications to your customers at the time they want to see them. Most companies have a wealth of data about their users that can help create tailored messages to their specific interests, preferences and behaviors.

Based on our experience, we have selected some practices to improve results when sending creative broadcast messages.

1. Customize your notifications 

When creating a notification you should ensure that messages are according to the needs and experiences of the users. Data tags allow you to tag users based on attributes such as subscription status, car abandonment history and other user behaviors.

Tags are the basis of a successful personalization and marketing strategy for broadcast messages.

2. Multimedia elements 

When we talk about multimedia notifications we are referring to the ones that include images, video, audio or documents inside the notification itself. Given that users are not always going to click on your notifications, giving your message within the broadcast messages can achieve the desired result.

Show them what they are missing!

3. Think about when to send notifications

Given that users from the entire world live in different time zones and have different hobbies, not all of them interact with your contact number or application at the same time. Thats why you should make sure to send your messages at the right times for your users.

4. Use emojis

You would be surprised of the great impact that emojis can have.

If you use them in the correct way, emojis can increase click rates in your campaigns. Avoid emojis that can be misinterpreted or that interrupt the flow of your message, and unless they are replacing a word, put them at the beginning or the end of the message.

To sum up

That is all for today.

We hope that you have found this article useful and that it has sparked your imagination when it comes to using creative broadcast messages.

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