Whanmo Success Story
Whanmo runs 250+ dealership WhatsApp accounts with Sanuker as its BSP
WhatsApp templates sent in a single month
Growth in monthly WhatsApp activity since the migration
Phone lines migrated from 360dialog without disruption
Client: Whanmo (Motorflash Ibérica de Negocios)
Industry: Automotive
Country: Spain
Project start date: Mid-2024
Context
Whanmo is the conversational messaging brand of Motorflash Ibérica de Negocios, one of the established automotive technology groups in Spain. Where Motorflash connects buyers and sellers in the car market, Whanmo gives dealerships, workshops and automotive brands a way to talk directly to their customers, on the channels those customers already use. Whanmo doesn’t just sell software: it acts as an implementer of conversational services, rolling out WhatsApp Business, WebChat, chatbots, AI assistants and integrations for a growing portfolio of third-party clients across the sector.
A messaging engine is only as good as the provider behind it
Whanmo was already running WhatsApp for its clients through 360dialog but, as its ambitions grew, a plain WhatsApp Cloud API provider was no longer enough. To scale as an implementer, Whanmo needed a true partner: someone able to verticalize the solution for automotive, help migrate existing numbers cleanly, provide priority support in its relationship with Meta and, above all, remove the biggest friction point in onboarding clients. Every dealership Whanmo brought on had to be able to start sending messages without covering Meta usage costs upfront. Without a credit line and close onboarding support, growth would remain slow, one account at a time.
A BSP partnership built to scale, with a Meta credit line at its core
Whanmo partnered with WOZTELL and Sanuker, sister brands and a Meta-certified WhatsApp Business Solution Provider (BSP). The relationship began as a joint discovery in mid-2024 and soon became an operational partnership. Over the following months, the teams built an MVP tailored to the automotive sector: WebChat and WhatsApp connected to chatbots and AI assistants, along with appointment, booking and lead qualification flows designed for dealerships and workshops.
The turning point came in early 2025. Sanuker’s Customer Success team migrated Whanmo’s roughly 220 WhatsApp lines from 360dialog to the WOZTELL platform, using a proven migration methodology to keep disruption to a minimum. At the same time, the two companies signed a partnership that made Sanuker’s WhatsApp Business Platform credit line available to Whanmo. That single decision changed the economics of client onboarding: Whanmo could now launch new dealerships and brands on WhatsApp under Sanuker’s credit line, with priority support on everything Meta-related, a 12-business-hour SLA in Spain and a coordinated go-to-market as strategic partners.
From a standing start to Spain's automotive WhatsApp network
The effect was immediate and cumulative. After migrating in early 2025, Whanmo’s WhatsApp activity grew from a near-zero base to a sustained monthly run rate around 20 times higher in about 15 months. By mid-2026, Whanmo was running more than 100 WhatsApp Business accounts through the partnership and sending around 50,000 WhatsApp templates in a single month.
That volume isn’t one big sender: it’s breadth. Whanmo now powers WhatsApp for a wide network of dealerships, workshops and automotive brands across Spain, from independent dealers to the retail networks of major manufacturers, alongside Motorflash’s own marketplaces and the occasional client outside automotive. The credit line is what makes that breadth possible, letting Whanmo say yes to the next client without cost barriers, and Sanuker’s BSP support is what keeps a fast-growing portfolio in good standing with Meta. What started as replacing a provider has become the infrastructure behind Whanmo’s growth as a conversational partner for the entire sector.
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