SnowFit Success Story

How SnowFit achieved 33x ROAS with their WhatsApp Sofa Trade-In campaign

↑62%

read rate

98%

message subscriber retention

33x

ROAS uplift

Client: SnowFit
Sector: Retail & e-commerce
Country: Malaysia
Implementation partner: Sanuker
Project start: July 2023

SnowFit is one of Malaysia’s leading massage-chair brands and wanted a simple, scalable way to keep customers engaged, generate qualified leads, and drive sales—while staying true to its “Wellness for Everyone” ethos.

Context

SnowFit was established in 2016 to revolutionize health and wellness within households across Malaysia. With a vision of “Wellness for Everyone”, SnowFit aimed to integrate innovation into affordable, comfortable, and luxurious massage and fitness equipment, promoting better mental and physical health for all.

Today, SnowFit has emerged as one of Malaysia’s leading massage chair brands, renowned for exceptional quality, innovation, and customer satisfaction. Their next venture involves expanding their presence across the Southeast Asian region, starting with Singapore in 2024.

Challenge

SnowFit heavily relies on online commerce, necessitating effective online communication tools to grow and stay connected with their customers. Their key competitors, Ogawa and Osim, are well-established players in the massage chair industry. SnowFit, however, sets itself apart through diverse functionalities, competitive pricing, and a strong social media presence, fostering customer connections and engagement.

Nonetheless, the challenge remains to keep their customer base engaged while creating a simple and seamless journey that reflects its ethos.

Solution: Leveraging on WhatsApp API solution for marketing and sales process

To address these challenges, SnowFit worked with our partner Sanuker, a leading business messaging provider to leverage their WhatsApp API solution. With that, SnowFit can effortlessly connect with customers, execute targeted promotional messages, and even automate the sales process. This enables them to build strong, long-term relationships with customers while streamlining operations.

Sofa Trade-In Campaign

In July 2023, SnowFit launched a Sofa Trade-In campaign on WhatsApp as part of their sustainability strategy. The concept allowed households in Malaysia to exchange their old and unwanted sofas for a RM700 discount on a new SnowFit Massage Chair.

A WhatsApp promotional message was sent to SnowFit’s contacts, enabling interested customers to respond and schedule a convenient time for the SnowFit team to collect the sofa directly from their homes. The collected sofas were then carefully dismantled for recycling purposes.

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Results: Automated messaging for sales; higher conversion rate from the campaign

Previously, SnowFit relied on manual messaging by sales representatives to retarget customers. With automated messaging and the verified business tick on WhatsApp, SnowFit gained instant trust and improved customer engagement. With that, they gained:

1. Faster execution vs. previous manual retargeting by sales reps

The promotional message reached thousands of recipients, with a remarkable result:

2. 62% of recipients read the promotional message

3. +20% conversion rate

4. 98% subscriber retention on WhatsApp

5. 33× improvement in ROAS

This has highlighted the effectiveness of WhatsApp as a communication channel.

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