DGCRANE Success Story
How DGCRANE generated cross-border leads and sales with WhatsApp marketing messages
conversion rate compared to email campaigns
response rate compared to email campaigns
better cost–value efficiency for qualified leads
Client: DGCRANE
Sector: Industrial manufacturing (overhead cranes and lifting equipment)
Region: Global (China-based manufacturer)
Partner: Sanuker
DGCRANE is a China-based overhead crane manufacturer that serves customers in global industrial and construction markets. As enquiries from different regions grew, the team needed a simple, reliable way to capture leads, respond quickly and keep conversations organised across channels while expanding into new markets.
Challenge: Email-heavy journeys were too slow for global buyers
Before using WhatsApp, DGCRANE relied strongly on digital ads to generate leads and email marketing newsletters to follow up. This made it harder to respond at the right moment, keep prospects engaged and clearly understand which channels were driving the best results.
DGCRANE needed a way to meet buyers where they already spend their time, reduce friction from the first click to the final quote and gain better insight into which touchpoints actually move prospects forward.
Solution: WhatsApp-first funnel with ads that click to WhatsApp and marketing messages
To transform its acquisition and lead-nurturing journeys, DGCRANE worked with our partner Sanuker to adopt a WhatsApp-first strategy, powered by WOZTELL and the WhatsApp Business Platform (API).
The approach focused on three elements:
- Ads that click to WhatsApp
Meta ads invite potential buyers to “Message on WhatsApp” instead of filling in a web form. When someone taps the ad, an automated WhatsApp conversation with DGCRANE opens immediately, capturing interest at the peak moment of intent. - Marketing messages on WhatsApp
DGCRANE uses marketing messages on WhatsApp to reach leads generated by the ads, follow up with them and keep conversations moving until they are ready to take the next step. - WhatsApp web plug-in on the website
A WhatsApp web plug-in allows visitors to start a WhatsApp chat directly from the website, which contributed to a 3.4X increase in conversions compared to a regular website plug-in.
With this setup, DGCRANE moved from email-led follow-up to instant, two-way conversations on WhatsApp, using WOZTELL to support the strategy and scale messaging as the business grows.
Results that impact the business
- 5.2X higher conversion rate compared to email campaigns (eDM)
- 6.7X higher response rate compared to email campaigns
- 2.2X better cost–value efficiency for qualified leads compared to other channels
- 3.4X more conversions with the WhatsApp web plug-in compared to a regular website plug-in
5.2X
higher conversion rate compared to email
6.7X
higher response rate compared to email
2.2X
better cost–value efficiency
3.4X
more conversions with a WhatsApp web plug-in
Turn conversations into real opportunities with WhatsApp and WOZTELL
DGCRANE’s WhatsApp success story is also featured on Meta, highlighting how marketing messages on WhatsApp and ads that click to WhatsApp can drive measurable growth for industrial B2B brands.
If you also want to attract more customers, automate your service, and sell on WhatsApp effectively, you can book a free demo and discover how WOZTELL can help grow your business.
Explore more success stories and learn how to sell on WhatsApp the smart way.
DGCRANE’s success story was featured on the WhatsApp official page.
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