A Drop of Life
Success stories
Developed by our partner Sanuker
Donate with just a few clicks on WhatsApp
Meeting fundraising goals by engaging donors through creative content and a streamlined donation process
5X
donations attributable to WhatsApp compared to email
x4
clickthrough rates for messages sent over WhatsApp compared to email
60%
increase in message read rates through WhatsApp over email
Partner: Sanuker
Company: A Drop of Life
Industry: NGO
Feature: WhatsApp Chatbot
Platform: WhatsApp
“A Drop of Life,” a Hong Kong-based NGO, transformed its fundraising strategy by adopting WhatsApp as a primary communication and donation channel. This initiative was in response to declining email engagement rates and the need for a more efficient and engaging donor experience.
What did A Drop of Life need?
Difficulty answering all donors 24/7
The NGO aimed to raise over $100,000 for a water supply system in Nepal. Recognizing the limitations of traditional email campaigns, they sought to establish a more direct and effective way to connect with potential donors, particularly those less responsive to emails.
What was the solution?
Donate with just a few clicks on WhatsApp
Partnering with Sanuker, a business messaging solutions consultancy, “A Drop of Life” leveraged WhatsApp to create an innovative communications channel. This platform allowed donors to receive immersive multimedia content and direct donation options through a WhatsApp chatbot. The campaign integrated WhatsApp with the PayMe e-Wallet and PayPal, simplifying the donation process.
What was the solution?
Seamless internal and external communication, effectively utilizing CS team resources.
The WhatsApp-based campaign led to a significant increase in donor engagement and contributions:
- Donations through WhatsApp were five times higher compared to email.
- The campaign experienced a fourfold increase in message clickthrough rates over WhatsApp.
- There was a 60% rise in message read rates on WhatsApp compared to email.
In addition, they have also been able to create an automation so that leads coming in through Facebook are automatically created in CRM.
A Drop of Life’s success story was featured on the WhatsApp official page.
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