Success Story

Developed by our partner Sanuker

The renowned international money transfer service provider enhances its communications with a FAQ chatbot.


Engagement rate from users


The number of FAQ incoming enquiries before being escalated to CS team


Sales leads conversion from WeChat

WorldFirst FAQ, Live Chat
WorldFirst FAQ, Live Chat

Partner: Sanuker
Company: WorldFirst
Industry: Banking & Finance
Feature: FAQ, Live Chat
Platform: WeChat

WorldFirst was born back in 2004 by two innovators in a South London basement armed with ten years of banking experience, an entrepreneurial spirit and a desire to provide customers a real alternative to the big banks in foreign exchange.

WorldFirst chatbot Sales leads conversion from WeChat

What did WorldFirst need?

An Accessible Communications Channel

In order to aid in the effort of expanding their China Market share, WorldFirst requires a communication channel that can handle basic enquiries and easily accessible for all potential Chinese customers. For that purpose, we have built & launched a WeChat chatbot on WorldFirst’s Official WeChat Account.

What was the solution?

Building a Chatbot to Handle Enquiries

The chatbot can answer all incoming basic enquiry. If needed, user can choose to escalate the enquiry to a live chat agent.

For existing WorldFirst account holder, they will be redirected to customer service officer, while for potential customers, the sales leads will be escalated to the sales team that are categorised by region.

All types of live chat request will be aggregated to Teamwork app used by all live chat agents. The agents will answer in Teamwork and their replies will be sent to users in WeChat directly. Furthermore, any live chat request can be transferred between CS team and the sales team to follow-up.