The first WhatsApp chatbot in the history of World Cups
A chatbot can be useful for many things. For example, give information about the World Cup 2022
THE CHALLENGE
However, the information is spread over so many different pages and there comes a point where people cannot process all the data that is available.
So, either they don’t find what they need, or they miss important information.
The problem
Let’s imagine you have a chain of craft beer breweries and you want to take advantage of the World Cup in your marketing strategy.
For this you want to send interesting information about the World Cup to the customers you know are fans, so your idea is to create e-mail sequences with different information.
However, in other campaigns you have noticed that the open rate is very low: maximum 20% and the click-through rate remains at 4%, so your emails do not have much impact.
Besides, with the World Cup just around the corner, you don’t have time to create different versions of your e-mails and test which ones work best.
So it’s time to look for a different solution.
THE SOLUTION
Futbi ⚽ Woztell is a chatbot created with WOZTELL technology that has all the information about the 2022 World Cup.
With this chatbot your clients will have information about:
- Games
- Stadiums
- Curious facts
- World Cup history
And all on their favorite channel: WhatsApp. You can personalize it with your company’s name and start using it in your marketing strategy.
Why does this chatbot exist?
Let us tell you a little about Futbi ⚽ Woztell.
Recognizing the need to centralize information, WOZTELL’s team of experts developed Futbi to be the solution for any business. They took it upon themselves to include all the information about the World Cup in Futbi’s database to make it the ultimate expert.
Being the first chatbot in the World Cup history is not easy, but Futbi is here to help you boost your sales.
The results
WhatsApp chatbots have a 98% open rate and a 80% interaction rate.
This chatbot is a great way to interact with your customers and offer them a fun and dynamic way to know everything there is to know about the 2022 Qatar World Cup.
It is also the perfect opportunity to take advantage of the World Cup and make the most of this conversational tool.
98%
WhatsApp chatbot open rate
80%
WhatsApp chatbot interaction rate
Good practices
Remember to change the name of the chatbot for one that adapts to your company’s personality, so that your customers relate it to you.
For example, BeerBot.
Step by Step
1. Once you have the file, go to the WOZTELL platform and click on Bot Builder and then Import Tree. Choose the file that you downloaded.
2. To be able to start using the chatbot you must link it to your WhatsApp number: Channels > Edit > Tree settings > New tree > Select the chatbot > Select the global nodes > Save.
That’s all!
Conclusions
With this chatbot you can interact with your customers in a dynamic and fun way during the football party.
Are you ready to launch your first push notification and see it for yourself?
Book a meeting to find out more
