Automate de unsubscription of customers on WhatsApp
A WhatsApp chatbot can unsubscribe customers who no longer want to receive your messages
THE CHALLENGE
No matter the reason, you should give the unsubscribe option, and the ideal is to have a fast way to do it.
Not only to improve customer experience, by giving them this possibility you’ll be complying with WhatsApp’s policies.
The problem
Let’s imagine this.
Since you are aware of the need to provide a way to unsubscribe, in each push notification you add a message informing your customers that they can opt-out at any moment.
However, since you don’t have an automation, your agents have to unsubscribe customers manually.
This sometimes results in an agent not unsubscribing a customer, so they keep receiving notifications and this ends up annoying them and even reporting your account. Which, in the long run, can result in sanctions from WhatsApp.
THE SOLUTION
This chatbot starts with a push notification or a message template with an unsubscribe button.
When your customer clicks on the button, the chatbot activates and automatically unsubscribes them from your company’s communications. This way, only the customers who are really interested in your messages will receive them.
You will save costs and your messages will have a better chance of generating a sale.
The results
30%
Of users opt-out because irrelevant notifications
25%
Of users opt-out because they receive too many notifications
65%
Of users want an easy way to opt-out
70%
Satisfaction rate with automatic process to opt-out
Good practices
We recommend you that on your push notifications include a reminder to your customers telling them that they can opt-out at any moment. This way they will be able to do it in a fast and easy way.
Also, configure a good-bye message to let your customer know you are sorry to see them go, and that you hope they will contact you again.
Step by step
2. Choose the unsubscribe template and download it.
3. Once you have the file, go to the WOZTELL platform and click on Bot Builder and then on Import Tree. Select the file that you downloaded.
4. To be able to use your chatbot, you must link it to your WhatsApp number. To do this, go to Channels > Edit > Tree settings > New tree > choose the chatbot > choose the global nodes > Save
5. For this chatbot to work you must configure a payload that must match the trigger. In this case, unsubscribe or optout. The button must have one of these options.
6. This chatbot only has one node, and there you can edit the message that you want to send to adapt it to your needs.
7. Once configured, this chatbot will automatically unsubscribe the customers who request it.
If you are more of a video person, here is a tutorial:
Conclusions
As you can see, providing a quick and easy way for your customers to opt-out from your messages has more advantages than you might think.
The thing is, if your customers do not want to receive your messages, they will be annoying and will not generate any positive results.
That’s why a chatbot that takes care of unsubscribing the users that don’t want to receive your messages is a great option. This tool will make your job easier and help you save time and money.
Are you ready to launch your first push notification and see it for yourself?
Book a meeting to find out more
