Advanced survey chatbot on WhatsApp
How to use a chatbot to conduct surveys on WhatsApp and know your customers’ experience with your company
THE CHALLENGE
The opinions of your customers are essential, as they can help you make changes and improve the experience. But not only that, you can also find out what you are doing right to enhance it.
In other words, your customers’ opinions, both positive and negative, can help your business grow.
The problem
To know your customers’ opinions you include a survey on your webpage. However, very few people answer it.
Also, 72% of users think that surveys interfere on their web page experience.
You also send surveys via e-mail when a customer finishes their purchase. But the open and click rates are low.
As a result, you don’t get much feedback from your customers and you don’t know for sure what you need to improve and what you are doing right.
THE SOLUTION
With this chatbot you can send a survey on WhatsApp for your customers to rate your services from 1 to 5 stars. All with a few clicks on their favorite channel.
The results
80%
Survey response rate with chatbot
20%
Survey response rate in traditional channels
52%
Of users don’t want to spend more than 3 minutes with a survey
Good practices
To activate this chatbot you need to send a push notification or a message template during the conversation with your customer.
Keep in mind that if you are going to use a push notification your customer must have opted-in.
We also recommend you to keep your survey short, because your customers won’t want to spend a lot of time answering it.
Remember to give your chatbot a natural tone and include emojis to make it more dynamic.
Conclusions
Knowing your customers’ opinion is crucial, and the best way to do it is with a dynamic and short survey on their favorite channel.
With this chatbot you will be able to know the opinions of your customers and get the information without any effort beyond configuring it.
Start using WhatsApp now to communicate with your customers
Book a meeting to find out more
