Advanced survey chatbot on WhatsApp

How to use a chatbot to conduct surveys on WhatsApp and know your customers’ experience with your company

THE CHALLENGE

In any type of company is necessary to know your customers’ opinion, and how their experience was on their journey.

The opinions of your customers are essential, as they can help you make changes and improve the experience. But not only that, you can also find out what you are doing right to enhance it.

In other words, your customers’ opinions, both positive and negative, can help your business grow.

The problem

To know your customers’ opinions you include a survey on your webpage. However, very few people answer it.

Also, 72% of users think that surveys interfere on their web page experience.
You also send surveys via e-mail when a customer finishes their purchase. But the open and click rates are low.

As a result, you don’t get much feedback from your customers and you don’t know for sure what you need to improve and what you are doing right.

THE SOLUTION

After some research you find out that you can configure a survey chatbot on WhatsApp, and that in WOZTELL there is an advanced survey chatbot template ready to use.

With this chatbot you can send a survey on WhatsApp for your customers to rate your services from 1 to 5 stars. All with a few clicks on their favorite channel.

 The results

80%

Survey response rate with chatbot

20%

Survey response rate in traditional channels

52%

Of users don’t want to spend more than 3 minutes with a survey

98%

WhatsApp open rate

20%

WhatsApp click rate

60%

WhatsApp click rate

80%

Survey response rate with chatbot

52%

Of users don’t want to spend more than 3 minutes with a survey

20%

Survey response rate in traditional channels

98%

WhatsApp open rate

20%

WhatsApp click rate

60%

WhatsApp click rate

Good practices

To activate this chatbot you need to send a push notification or a message template during the conversation with your customer.

Keep in mind that if you are going to use a push notification your customer must have opted-in.

We also recommend you to keep your survey short, because your customers won’t want to spend a lot of time answering it.

Remember to give your chatbot a natural tone and include emojis to make it more dynamic.

 Step by Step

You are probably wondering how you can include this survey chatbot in your channel. Well, here we tell you step by step.
1. In the WOZTELL web page click on the Template Gallery
2. Choose the advanced survey template and download it.
3. Once you have the file, go to the WOZTELL platform and click on Bot Builder and then on Import Tree. Select the file that you downloaded.
To be able to use your chatbot, you must link it to your WhatsApp number. To do this, go to Channels > Edit > Tree settings > New tree > choose the chatbot > choose the global nodes > Save
5. This chatbot works with two Data Sources. One with a csv with the questions and one to collect the information.
6. For the first one, edit the csv template with the questions you want to make and import it to a Data Source. Then copy the Data Source ID in the global variables.
7. For the Data Source that will collect the information, just create a new one and copy the Data Source ID in the global variables.

If you are more of a video person, here is a tutorial:

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Conclusions

Knowing your customers’ opinion is crucial, and the best way to do it is with a dynamic and short survey on their favorite channel.

With this chatbot you will be able to know the opinions of your customers and get the information without any effort beyond configuring it.

Download your template and start seeing results

Are you ready to launch your first push notification and see it for yourself?

Book a meeting to find out more

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Chatbot de encuestas avanzada en WhatsApp
Chatbot de encuestas avanzada en WhatsApp