Developed by our partner Sanuker
The company has increased automation by getting most customers to buy directly via chat and decreasing phone calls.
Chatbot game completion rater
The number of messages sent
Company: Standard Chartered
Industry: Banking and Finance
Feature: Chatbot Campaign
Platform: Facebook Messenger
Standard Chartered is a multinational banking and financial services company headquartered in England. There are over 1200 branches and outlets that employ over 87,000 people across over 70 countries in the world. Standard Chartered has operations in consumer, corporate, and institutional banking as well as treasury services. It is listed on several stock exchanges and is considered a systemically important bank by the Financial Stability Board.
What was the solution?
From Facebook Post Video to Chatbot
The chatbot will first opt for a one time notification (OTN) seeking permission from the user to send user messages. Then, the user can start the chatbot game in which they are prompted to watch videos about Standard Chartered’s banking services and answer questions.
What was the result?
Win Coupons & Grand Prizes by Interacting
The chatbot successfully captured users with a total of 48865 messages sent, and a 67% completion rate in which coupons were sent out for participating in the chatbot game.