Product recommender chatbot
Get to know your customers and recommend products based on their needs instantly
THE CHALLENGE
But it is not always easy to find it and your customers will want to contact your company to find out what you recommend.
The problem
When your customers look for recommendations, they can do it through different channels.
Let’s look at some examples:
Webpage
Although a website is essential for any type of business, it may not be the right place to find personalized recommendations.
Since it is a static site, it is not possible to understand the customers’ tastes. A great solution would be a physical store, where a sales assistant can help. But, there are much cheaper options…
One option is to create a newsletter and send it to your database.
This is a good option when you already have information in advance, but there are two main problems:
The opening rate of your emails is very low (20% opening rate on a good mailing).
You can only reach customers or potential customers who have already given you their information.
The latter case closes the door to those clients who have just met you and want to get a quick and instant recommendation.
Telephone service
To attend as many customers as possible, they also activate a telephone line with agents who provide personalized recommendations.
However, the costs are high and because the volume of calls is high, the waiting times are long, which generates a negative experience.
THE SOLUTION
With this chatbot you will be able to:
- Collect basic data from your customers.
- Provide personalized recommendations based on customer feedback.
- Give the option to speak to an agent once the user has received your recommendation.
Let’s see how this chatbot works:
This chatbot works with a csv organized by categories and subcategories.
In this document you must add the information of your products organized according to the flow of categories you want your customer to follow. In this way, your customer will advance between categories by means of messages with response buttons.
For example, if you have an automotive company, the first category could be car brands and each of these would have subcategories. We talk about engine type, capacity, etc. so that your customer can choose what they are looking for.
At the end of the flow, your client will receive a recommendation based on their responses and the option to speak with an agent or start the process over again to get another recommendation.
Los resultados
80%
30%
40%
response rate
40%
response rate
80%
30%
40%
response rate
67%
Good practices
Here are some things to keep in mind when using this chatbot.
- Write short messages that transmit the personality of your company.
- Use emojis to give dynamism and naturalness to your messages.
- Use multimedia elements, such as images or videos, to make your messages more attractive. If you have a clothing store or even a restaurant, your customers will want to see the product before making the purchase.
- Always remember to include terms and conditions information, as this is a WhatsApp requirement for businesses.
Conclution
With this WhatsApp chatbot your customers will receive recommendations based on their tastes and needs immediately on their favorite channel.
You can forget about the manual process and offer personalized attention.
