With WhatsApp, Midland Realty enhanced its service by providing quick and personalized responses, thereby optimizing its opportunities and boosting its sales.
Who is Midland Realty?
What did Midland Realty need?
Transforming Customer Service
What was the solution for Midland Realty?
Elevating Customer Engagement
What was the results for Midland Realty?
Increased sales and customer satisfaction score
The implementation of WhatsApp as a communication tool proved highly successful for Midland Realty
- In less than a year, 50% of the company’s online sales were attributed to WhatsApp.
- 80% of leads coming through WhatsApp were addressed within one minute.
- The company achieved a 97% customer satisfaction score for services provided over WhatsApp.
- The new system helped save 83% of leads that might otherwise have been lost.
This innovative approach not only enhanced customer engagement and satisfaction but also significantly boosted Midland Realty’s online sales, demonstrating the effectiveness of WhatsApp as a powerful tool in real estate customer service and sales.
“Customers appreciate our immediate, consultative experience over WhatsApp, giving an overall 97 percent satisfaction rating. With agents more knowledgeable about a customer’s preferences, we’ve seen over 50 percent of our online sales come from WhatsApp in less than a year.”
Lawrence Chau. Head of Marketing, Marketing Communications, Midland Realty