Developed by our partner Sanuker
With Sanuker, Maxim’s Cakes implemented a Monopoly chatbot campaign on Facebook that attracts customers
average spending increase per customer
trigger customers interest generating enquiries about products
Company: Maxims’ Cakes
Industry: Food & Beverage
Feature: Gamification Chatbot
Platform: Facebook Messenger and WhatsApp Business Platform
Maxim’s Cakes, was founded as a café in the 1960s and has developed into the largest Cakes & Bakery chain in Hong Kong, operating over 160 outlets.
Maxim’s Cakes has its own Facebook and website account to build brand awareness, despite having a large number of customers, Maxim’s Cakes lacks the creativity and advanced technologies to interact with more potential customers.
What did Maxim’s Cake need?
Engaging existing customers
Therefore, Maxim’s Cakes especially needs to adopt new strategy to enhance customers engagement. They try to attract more online customers and retain existing ones interacting with the brand by making the customers irresistible to 30 days of continued branded messages.
What was the solution?
Setting Monopoly Gamification Chatbot
This Facebook chatbot campaign let customers roll the dice once a day to start to play, which triggered Gamification chatbot and became a whole new entry point for further one-to-one conversation between the brand and the customers. It was also benefiting efficiency of the segmenting and targeting the customers later on.
average completion rates for every mission
Through WhatsApp, the existing gamers got their customized electric bill selfie viral and drove new costumers everyday with an 85% MGM response rate. While Facebook targeting helped Maxim’s Cakes revitalize their existing non-active gamers, their active gamers were eager to play more! The chatbot campaign boosted both the amount for purchase per person and the total number of transactions in 30 days.