Developed by our partner Sanuker
Discover the magic of Mattel: conveying corporate values through an interactive chatbot.
Chatbot proves to be an effective communication tool to educate employees
A global launch in all its main offices across APAC region and Europe
Feature: Chatbot game
Mattel Inc. is an American multinational toy manufacturing company founded in 1945 (NASDAQ: MAT). It is the world’s second largest toy maker in terms of revenue.
What did Mattel need?
Communicating Company Values
The aim is to develop a healthy and cheerful working environment while maintaining the high output of quality products from different teams.
Mattel’s Educational Gaming Chatbot is deployed to the rest of the world starting from Hong Kong office, by our partner Sanuker, providing a fun and interactive way to communicate those values to all Mattel staffs.
What was the solution?
Interactive Chatbot Game
Compared to traditional hotline and email responses:
1. the efficiency of resolving customer issues has increased by 70%
2. customer satisfaction has increased by 17%, and
3. the efficiency of self-solving problems has reached 70%, the highest of all customer service channels.