Developed by our partner Sanuker
Sanuker, an automated conversation specialist, help Lee Gardens to design a chatbot game by Messenger.
Lee Gardens is the most luxury retail mall in Hong Kong, however it’s currently quite sparse. Customers visiting the area in limited numbers seldom visit luxury stores, clients engage with traditional ads at a decreasing rate.
The retail business has seen a significant digital transition over the last two years, impacting both the commerce and service sectors. It is the transition of business operations and sales from a traditional setting to a digital one where technology is used in management, sales, the launch of products, and customer service.
Company: Lee Gardens
Industry: Shopping Mall
Feature: Chatbot Game
Platform: Facebook Messenger
The Lee Gardens area is Causeway Bay’s premium destination, offering first class business and retail facilities. As a magnet for exciting fashion, lifestyle products, hospitality and dining, Lee Gardens represents the heartbeat of Hong Kong. This high-energy zone truly stands among the most vital and dynamic journeys of discovery in the world, creating a choice location for people to work, shop and play.
What did Lee Gardens need?
Difficulty in engaging with existing customer
Classic campaign themes pulled away audience engagement, therefore Lee Gardens need a solution to improve their customer experiences, it can help them to build a long-term commitment with consumers.
What was the solution?
A thrilling game that attract visitors
Welcome to “Red Collection” in Lee Gardens areas, customers just need to scan the designated QR code and answer the question to collect 1 lip print, collect 3 lip prints to get a free mask. A significant effect of Gamification is that it encourages participants to respond and interact frequently, this also corresponds to the application of Gamification in business, where customers will be inadvertently motivated to interact more with customers, such as having the opportunity to receive more gifts and have more recognition.
The prize of the game were all redeemed within 1 day
People always want to have fun, participate in games, want to be rewarded, express themselves, competitive achievements. By using FB Messenger gamification chatbot, Sanuker helped Lee garden conquer the customer’s mind, so the campaign brought more success than expected.