Lead qualification chatbot

 THE CHALLENGE

It is important that you know what they are looking for and what need they want to fulfill so that your sales team knows how to interact with them.

There are several ways to get to know your customers.

If you have a physical store, they can approach you and you can ask them what they need.

But, if you have an e-commerce or do not have a physical store, you must keep up with new technologies and be present in the most used digital channels.

The problem

A website is one of the digital channels used by companies. There you create a web form in which you ask for the data of your potential customers and ask them about their interests.

However, forms have the following disadvantages:

• They are static and do not give any kind of immediate response or interaction with the user.
• Many users abandon the forms before completing them.
• They are exclusive to web pages, so you lose customers who want to use other channels.
• Forms tend to be boring.

 THE SOLUTION

First and last name
E-mail
Likes and needs with questions with answer buttons

Some advantages of this WhatsApp chatbot are:

• It is interactive: your potential customer will feel like they are talking to a person.
• It is conversational: which reduces the possibility of them abandoning the conversation.
• Immediate responses: once you have the data, the chatbot offers the possibility of arranging a meeting or talking to an agent.

 The results

Good practices

Let’s take a look at some best practices to keep in mind when using this chatbot:

• Remember to include the terms and conditions. You can use a link to this information on your web page.
• Write short and clear messages. Keep in mind that WhatsApp is an instant messaging channel, your leads will not want to read too long texts.
• Use emojis to make your messages dynamic and friendly.
• Give a natural tone to your chatbot so that users feel they are having a conversation with a person.
• Don’t ask too many questions. Find out the basics and, continue to get to know your customer with live chat.