Collect data and send a lead magnet with a WhatsApp chatbot
How to use a chatbot to collect data automatically and send a lead magnet
THE CHALLENGE
Data is becoming increasingly valuable. And many users refuse to give it away without getting anything in return.
For this reason, you and your team look for strategies that will allow users to trust your company and get something of value in exchange for their information.
The problem
Let’s take an example:
With your team, you create an e-book with valuable content to offer to your potential customers, and in order to download it, they have to complete a form on a landing page.
However, you notice that several people arrive at the landing page but do not complete the form, so the conversion rate is very low.
In addition, since there is no possibility of immediate and direct interaction, the users who get their e-book do not always become customers.
So you should start looking for new channels and strategies.
THE SOLUTION
After consulting, you discover that in WOZTELL you can implement, through a template, a chatbot for WhatsApp that collects your potential customers’ data. And, when finished, sends the lead magnet in the WhatsApp conversation.
You can create an ad on social media with click to WhatsApp, or a click-to-chat on the lead magnet landing page. This way, the users can easily access a WhatsApp conversation.
Once there, a chatbot can ask them their name, last name, and e-mail (you will already have their phone number thanks to the conversation). And then send them the lead magnet.
The best of all?
Well, on the one hand, you’ll be able to store your customers’ data on the WOZTELL Data Source or export them in a document to import to your CRM.
On the other hand, you can send different lead magnet formats, for example, a PDF document with an e-book, a video tutorial, an infographic, etc.
THE RESULTS
Good practices
Con WOZTELL es muy fácil implementar un chatbot de lead magnet que recopile datos y envíe un documento al final del flujo de conversación.
Hemos creado una plantilla que puedes personalizar fácilmente, lo único que tienes que hacer es descargarla, importarla en la plataforma y personalizar los campos.
Step by step
1. On the WOZTELL web page click on Template gallery.
2. Choose the lead magnet template and download it.
3. Once you have the file, go to the WOZTELL platform and click on Bot Builder and then Import Tree. Choose the file that you downloaded.
4. To be able to start using the chatbot you must link it to your WhatsApp number: Channels > Edit > Tree settings > New tree > Select the chatbot > Select the global nodes > Save.
5. To store the data, go to Data Source and create a new one.
6. Copy the Data Source ID and paste it on the global variables.
7. On the global variables you can change your company’s name, the Data Source link, and the link of the document that you want to send.
*The document link must be of a file (no Drive, Dropbox, etc.). You can have your file on the Media Library on the platform and copy the URL that appears on the right panel.
**If you want to send a file that is not a PDF you have to go to the download message node and modify the type of message you are going to send.
You can change the message you want to send on each node to adapt it to your needs.
Conclusions
People spend a lot of time on their phones and WhatsApp is their favorite channel to stay in touch with their friends and family. Also, 75% of WhatsApp users want to speak with companies on this channel
Using a chatbot to send your lead magnet on WhatsApp has a lot of advantages:
- WhatsApp is a conversational platform: you can interact directly with your customers.
- A chatbot works 24/7: your customers can ask for their lead magnet whenever they want to.
- You collect the data of your potential customers on their favorite channel: they will feel that they are speaking with a friend and not with the boredom of filling in a form.
- They will be able to view the content on their favorite device: whether it’s a video or a eBook, your leads will most likely view it on their mobile device.
So why not take advantage of all this and use WhatsApp to send your valuable content and convert leads into customers?
Are you ready to launch your first push notification and see it for yourself?
Book a meeting to find out more
