Harness the power of WhatsApp and Shopify for e-commerce by combining these tools with Zapier

With the native integration of WOZTELL and Zapier you will be able to send WhatsApp messages regarding your e-commerce automatically.

Connect Shopify and WhatsApp with Zapier

CONTEXT

 

Shopify is one of the best platforms to manage an e-commerce. It allows you to upload products, process payments and ship securely.

With these e-commerce platforms you can display your products in a customized online store, sell securely and manage shipping and inventory.

You may think you’ve got it all.

But what if we told you that you can tap even more of Shopify’s potential?

The problem

When a customer interacts with your online store, they can do so in different ways, either to:

Create an account
Abandon a cart
Checkout
Update their information
Cancel an order
And more

From the e-commerce manager point of view you can also interact with the platform. Such as when you add a product to your catalog or update the status of an order.

In these cases you will want to communicate with your customer to keep them informed if there are changes to their account or order.

Chances are that you have been using e-mails for updates. However, many times these messages get lost in a sea of unopened mail in inboxes.

Also, in case there is an error or the customer needs assistance with a problem, e-mail is a slow channel that doesn’t invite effective interaction.

And if you receive a lot of customer messages, it can be difficult to keep track of them all.

 THE SOLUTION

Let’s start with some facts that will interest you:

75%

Of users want to use WhatsApp to communicate with businesses

61%

Of users say messaging is the easiest and most convenient way to communicate with businesses

WhatsApp is no longer just the channel to communicate with friends and family, now it is also the channel to talk to businesses.

With the native integration of WOZTELL and Zapier you can automate the sending of WhatsApp messages every time something happens in Shopify. It doesn’t matter if it’s a customer interaction or your own update.

Learn more about the WOZTELL and Zapier integration here.

Let’s see some things you can do with WhatsApp and Zapier for e-commerce:

Abandoned cart

WhatsApp is no longer just the channel to communicate with friends and family, now it is also the channel to talk to businesses.

With the native integration of WOZTELL and Zapier you can automate the sending of WhatsApp messages every time something happens in Shopify. It doesn’t matter if it’s a customer interaction or your own update.

New customer or customer update

Every time a user creates an account in your store or updates their profile information you can send them a WhatsApp message confirming the action.

This message can include a button to talk to an agent in case there is an error or a security problem and offer immediate assistance.

Order update

Another automation you can create with Zapier and WOZTELL is to send a template message every time there is an order status update.

This way, your customer will receive real-time information about the shipment and will be able to track it to know when they will receive it.

New product

If you are going to launch a new product, WhatsApp is an ideal channel to tell your customers and make them the first to make a purchase.

You can create an automation so that every time you add a product to your catalog, a WhatsApp message is sent with a photo and a CTA button to add it to the shopping cart.

These are just a few examples, but there are many more automations you can use to make the most of your e-commerce platform.

With WOZTELL and Zapier, in addition to automating WhatsApp messages, you can also automate Instagram and Facebook Messenger messages.

 Step by Step

Creating a Zap is easier than you think:

  1. First of all, you need a Zapier and a WOZTELL account.
  2. Set up the connection between WOZTELL and Zapier. Here you can see how to do it.
  3. Click on Create and then New Zap.
Trigger:

  1. For the Trigger choose Shopify (or the e-commerce platform of your choice).
  2. In Event, choose the action that will trigger the Trigger (abandoned cart, data modification, etc.).
  3. Configure the trigger with the data requested by Zapier according to the trigger you have chosen.
  4. Click on Test trigger to verify that everything is OK.
Action:

  1. Now we will create the action. Choose WOZTELL in the list of applications.
  2. In Event choose Send WhatsApp Template Message.
  3. Log in to your WOZTELL account.
  4. In Customer phone number choose the customer’s phone number, using the data provided by Shopify.
  5. Configure the other data required for automation.
  6. Choose the channel from which you will send the message and the template you will use.
  7. If your template has variables, you must complete them in the Zap settings.
  8. Click on Test action to verify that everything is OK.
  9. Once everything is correct, activate the Zap and you’re done.

Goog practices

Now let’s take a look at some aspects you should keep in mind.

Remember that WhatsApp must approve message templates before you can use them.
You can include variables in the message templates, but you will need to edit them with updated information each time you send the template.
You can use multimedia elements such as images, videos and documents.
Make sure you get your customers’ consent to receive WhatsApp messages. You can include a box that users can check to authorize sending messages when they register on your page.
Make your message clear and relevant and not worded in a way that looks like spam.

Learn more about WhatsApp templates here.

 CONCLUSION

E-commerce is the new favorite way of shopping for many users. The convenience of doing everything via mobile and receiving it at home is something very hard to resist.

WhatsApp and Shopify with the help of Zapier will help you reach this new audience that is so eager for seamless experiences.

Automating your messages and processes has never been easier.

Connect Shopify and WhatsApp with Zapier
Connect Shopify and WhatsApp with Zapier
Connect Shopify and WhatsApp with Zapier
Connect Shopify and WhatsApp with Zapier