Attract students with WhatsApp entry points

 THE CHALLENGE

And if we talk about people after the year 2000, we can say that they were born with a cell phone in their hands.

Traditional channels that were once used to attract and nurture customers no longer work as they once did.

The problem

Let’s imagine you have a language school.

Every time you open the admissions period in your educational institution or launch a new course, you send e-mails to people who have shown some interest in what you offer.

However, you find that:

 THE SOLUTION

 The results

For this there are entry points, i.e. the doors through which a user can contact you.

Let’s look at the different types you can use:

Organics

These do not involve a fee and users can find them on their own when interacting with your institution. Some examples are:

• Link wa.me in social networks (publications, profile, etc.)
• Phone number on social media profile
• “Talk to us” page

Paid

We find these entry points in advertisements. By their very nature, they require economic investment, and can be:

• Social media and search engine ads with click-to-chat.
• Traditional advertising, i.e. QR code on billboards.

Others

• QR code on brochures, posters and digital publications.

Examples

We’ve already introduced you to the theory, now let’s look at some ways to make the most of entry points in your WhatsApp strategy:

• Posting on social networks with wa.me link + chatbot
  Create a social media post about the opening of enrolment with a wa.me link, which directly opens a conversation in the app for interested parties. If you connect a chatbot, you can automatically manage queries and send information about the different courses.

• Network advertising with click-to-chat button + live chat
  Another idea is to launch an ad on social networks promoting a new course with a click-to-chat button that leads to a WhatsApp conversation. Once the conversation is opened, an agent can talk to the user, solve their doubts and even close a sale.

• QR code on brochure + chatbot + live chat
  With a QR on an information brochure you can start a conversation on WhatsApp. The chatbot can be in charge of collecting the data of the person interested in registering for a course. In this way, the human agent will have useful information at hand to facilitate the opportunity to close a sale.

Good practices

Once you get people interested in reaching your WhatsApp channel, it is important that you take into account the following aspects:

• WhatsApp is an asynchronous channel, meaning that users can respond at their convenience. However, it is important that your agents respond as quickly as possible for a better experience.
• Make sure your messages are short and conversational, like a message you would send to a friend or family member.
• If you want to start a conversation with a person you must have their consent (called opt-in).
• Use emojis, stickers and multimedia elements to make the conversation more dynamic.