Akulaku
Success story


Company: Akulaku
Industry: E-Commerce, Banking & Finance
Function: Notification
Platform: WhatsApp
Akulaku is a multinational E-commerce platform that offers online services such as cardless installment shopping, cash loan, bills payment, mobile & game top ups on installment and travel & leisure packages on installment. The brand is also the largest online financing company in Southeast Asia and the first online mobile installment application with operations in Philippines, Vietnam, Malaysia, and Indonesia.


x3
Higher opt-in rate for WhatsApp
98%
Delivery rate for WhatsApp messages
99%
Read rate for WhatsApp messages
x3
Higher opt-in rate for WhatsApp
The Challenge: Boosting the Success Rate of Account Registrations
Moreover, the growth hacking team at Akulaku has been looking for a solution to boost the success rate of account registration.
The Solution: WhatsApp Business API
In addition to SMS, the team considers WhatsApp Business API for its:
- Reliable and instant delivery of one- time password
- Ability to capture the message status: read vs. unread
- Strong retention among WhatsApp users

Their success: Growth in Converesations and Registrations
Akulaku success story was featured on the Meta for Business website.
Yang Hao Product Manager, Akulaku
““With WhatsApp Business Platform, we help ensure that every customer has the richest, most efficient experience when addressing their questions. Convenience is baked into each aspect of the process, from the steadiness of the channel to the ways that list messaging resumes any interaction right where it left off. Using WhatsApp has really enhanced our customer engagement.”.”
Akulaku success story was featured on the Meta for Business website

Yang Hao Product Manager, Akulaku
“With WhatsApp Business Platform, we help ensure that every customer has the richest, most efficient experience when addressing their questions. Convenience is baked into each aspect of the process, from the steadiness of the channel to the ways that list messaging resumes any interaction right where it left off. Using WhatsApp has really enhanced our customer engagement.”