AGM Education

Who is AGM?

AGM is an educational consulting firm with more than 18 years of experience, that assists mainly Spanish families who want to study at universities in the United States.

It has recently expanded its market to Mexico and Latin America. The company specializes in the management of sports scholarships for 18 years, and now they have started to do so in Mexico and Latin America. The company specializes in the management of sports scholarships so that students can combine sports and studies.

In these 18 years, they have helped more than 3000 students to fulfill their dream of studying in the United States, most of them with athletic or academic scholarships.

These are beautiful stories, exciting. They come back bilingual, with an amazing life experience, growth, and academic and personal development. In the case of athletes, they come back with an excellent sporting level, because they were able to continue with their sport and not have to quit at the beginning of their studies as it happens usually in Spain

Teresa Romanos Alfonso – Marketing Director AGM Education

AGM Education helps students with athletic aptitude and lack of resources to obtain scholarships to cover their college expenses in the United States. They also have programs for female athletes and initiatives for the return of talent to Spain. They make arrangements to obtain sports scholarships as well as academic and international scholarships.

They are members of European and American associations such as the NCAA (National Collegiate Athletic Association) and the International Alliance that ensure compliance with the requirements and regulations for athletes applying for university scholarships. These associations work together to achieve different objectives in this area.

AGM is also part of Keystone Education Group, a multinational leader in the global education market.

What did AGM need?

Streamline communication with those interested in applying for a scholarship to study in the United States.

One of the main problems AGM Education was facing was the large number of calls they were receiving from families who were interested in the option of studying in the United States.

In order to qualify each lead and give the specific information (each case is different), AGM needed to collect information on level, age, budget… and academic situation of each student. But managing everything and everyone was neither efficient nor fast. Also, entering contacts manually was time-consuming.

On the other hand, when they organized events, offers or informative sessions for customers they used e-mails, calls and individual WhatsApp messages.

But the effort didn’t turn into the expected benefits.

What was the solution?

Use a direct communication channel that allows them to automate tasks.

Through the templates it’s been brutal, it’s been like having three more people obtaining information and answering

Teresa Romanos Alfonso – Marketing Director AGM Education

With these campaigns they were able to inform customers and prospects about events and offers. Their next challenge will be launching new WhatsApp campaigns to get more interaction and participation in events.

With the implementation of WhatsApp and Zoho Cliq, they have also been able to answer the messages faster and collect the data efficiently and automatically by connecting everything to their CRM. In addition, the entire team can access conversations and check the information of each contact so they can help the families that need it in a better way.

On the other hand, they are starting to use chatbots to manage the first communications with contacts automatically. This chatbot asks questions about sport level, type of sport and other data in order to qualify quickly and evaluate prospects and provide them with the necessary information.

We have configured everything through a chatbot so that for example a swimmer can send us their marks directly and other data that if they still were on the forms would be very long, some complete it, others don’t. So all the work that pre-sales was doing and that meant a lot of time asking, researching the athletes, now we are doing it in an automated way. So all that work that presales was doing and that meant a lot of time asking questions, investigating the athletes, now we are doing it in an automated way

Teresa Romanos Alfonso – Marketing Director AGM Education

With these campaigns they were able to inform customers and prospects about events and offers. Their next challenge will be launching new WhatsApp campaigns to get more interaction and participation in events.