A Drop of Life
Success Story

Developed by our partner Sanuker

Donate with just a few clicks on WhatsApp

Meeting fundraising goals by engaging donors through creative content and a streamlined donation process

5X

donations attributable to WhatsApp compared to email

4X

clickthrough rates for messages sent over WhatsApp compared to email

60%

increase in message read rates through WhatsApp over email
A Drop of Life. Donate with just a few clicks on WhatsApp
A Drop of Life
Partner: Sanuker
Company: A Drop of Life
Industry: NGO
Feature: WhatsApp Chatbot
Platform: WhatsApp

“A Drop of Life,” a Hong Kong-based NGO, transformed its fundraising strategy by adopting WhatsApp as a primary communication and donation channel. This initiative was in response to declining email engagement rates and the need for a more efficient and engaging donor experience.

A Drop of Life. Donate with just a few clicks on WhatsApp

What did A Drop of Life need?

Difficulty answering all donors 24/7

The NGO aimed to raise over $100,000 for a water supply system in Nepal. Recognizing the limitations of traditional email campaigns, they sought to establish a more direct and effective way to connect with potential donors, particularly those less responsive to emails.

What was the solution?

Donate with just a few clicks on WhatsApp

Partnering with Sanuker, a business messaging solutions consultancy, “A Drop of Life” leveraged WhatsApp to create an innovative communications channel. This platform allowed donors to receive immersive multimedia content and direct donation options through a WhatsApp chatbot. The campaign integrated WhatsApp with the PayMe e-Wallet and PayPal, simplifying the donation process.
A Drop of Life. Donate with just a few clicks on WhatsApp
A Drop of Life. Donate with just a few clicks on WhatsApp
A Drop of Life. Donate with just a few clicks on WhatsApp

What was the result?

Seamless internal and external communication, effectively utilizing CS team resources.

The WhatsApp-based campaign led to a significant increase in donor engagement and contributions:

  • Donations through WhatsApp were five times higher compared to email.
  • The campaign experienced a fourfold increase in message clickthrough rates over WhatsApp.
  • There was a 60% rise in message read rates on WhatsApp compared to email.

This strategy re-engaged existing donors and attracted new ones, thereby successfully meeting the fundraising goal for the Nepal water supply project.

A Drop of Life’s success story was featured on the WhatsApp official page.