Pay as you grow

Free

$0/ month

No prepayment

100 MAU
1 Channel Type
Support via Email
Up to 1,000 free service messages

Starter

$49/ month

+ $50 prepayment

400 MAU
1 Channel Type
Support via Email
Account setup

Growth

$99/ month

+ $100 prepayment

1.000 MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding

Scale Up

$599/ month

+ $600 prepayment

Unlimited MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding
Dedicated Success Consultant
Advanced Development
Inbox thread automation setup
Chatbot flow design, up to 5 layers
Quarterly WhatsApp Broadcast moderation
Partner-led business verification
Official Business Account request
WhatsApp Groups capabilities once your OBA is approved

Free

$0/ month

No prepayment

100 MAU
1 Channel Type
Support via Email
Up to 1,000 free service messages

Starter

$39/ month

+ $50 prepayment

400 MAU
1 Channel Type
Support via Email
Account setup

Growth

$89/ month

+ $100 prepayment

1.000 MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding

Scale Up

$499/ month

+ $600 prepayment

Unlimited MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding
Dedicated Success Consultant
Advanced Development
Inbox thread automation setup
Chatbot flow design, up to 5 layers
Quarterly WhatsApp Broadcast moderation
Partner-led business verification
Official Business Account request
WhatsApp Groups capabilities once your OBA is approved

Free

$0/ month

No prepayment

100 MAU
1 Channel Type
Support via Email
Up to 1,000 free service messages

Starter

$49/ month

+ $50 prepayment

400 MAU
1 Channel Type
Support via Email
Account setup

Growth

$99/ month

+ $100 prepayment

1.000 MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding

Scale Up

$599/ month

+ $600 prepayment

Unlimited MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding
Dedicated Success Consultant
Advanced Development
Inbox thread automation setup
Chatbot flow design, up to 5 layers
Quarterly WhatsApp Broadcast moderation
Partner-led business verification
Official Business Account request
WhatsApp Groups capabilities once your OBA is approved

Free

$0/ month

No prepayment

100 MAU
1 Channel Type
Support via Email
Up to 1,000 free service messages

Starter

$39/ month

+ $50 prepayment

400 MAU
1 Channel Type
Support via Email
Account setup

Growth

$89/ month

+ $100 prepayment

1.000 MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding

Scale Up

$499/ month

+ $600 prepayment

Unlimited MAU
Unlimited WhatsApp, IG, FB + more channels
Support via Email + WhatsApp
Account setup
Onboarding
Dedicated Success Consultant
Advanced Development
Inbox thread automation setup
Chatbot flow design, up to 5 layers
Quarterly WhatsApp Broadcast moderation
Partner-led business verification
Official Business Account request
WhatsApp Groups capabilities once your OBA is approved

All our plans include:

Unlimited Chatbots & Sessions

Team Inbox with Unlimited Agents

Unlimited WhatsApp Conversations client initiated

Unlimited WhatsApp numbers

All the extensions and integrations included

Free Chatbot Templates

And all of these are included without extra cost

Local taxes (VAT, etc.) and WhatsApp Business Platform pricing not included.

Members
MAU
Active users
Pay per use
Extra MAU
WhatsApp mark up
Channels
WhatsApp Business API
Facebook
Instagram
Web
Broadcast Messages
Broadcast messages
Audience tagging
Live Chat inbox
Zoho Cliq
Chatbot Builder
Keyword bot
Combinational bot
Guided bot
AI bot
Connectivity
Zoho Flow
Webhooks
APIs
LaaS
Service
Ready to use chatbot template
Daily onboarding & videos
One2one live onboarding
Email support
Remote assistance
Transfer Knowledge
Ready to use chatbot template
Knowledge Base
Community Forums
Customer Portal
Video course

Free

Members
100
1.000
Pay per use
-
0%
Channels
Unlimited
Unlimited
Unlimited
Unlimited
Broadcast Messages
Live Chat inbox
Chatbot Builder
Connectivity
Service
+10
4
-
Yes
-
Transfer Knowledge
Members
MAU
Active users
Pay per use
Extra MAU
WhatsApp mark up
Channels
WhatsApp Business API
Facebook
Instagram
Web
Broadcast Messages
broadcast messages
Audience tagging
Live Chat inbox
Zoho Cliq
Chatbot Builder
Keyword bot
Combinational bot
Guided bot
AI bot
Connectivity
Zoho Flow
Webhooks
APIs
LaaS
Service
Ready to use chatbot template
Daily onboarding & videos
One2one live onboarding
Email support
Remote assistance
Transfer Knowledge
Ready to use chatbot template
Knowledge Base
Community Forums
Customer Portal
Video course

Starter

Members
400
10.000
Pay per use
0.08
20%
Channels
Unlimited
Unlimited
Unlimited
Unlimited
Broadcast Messages
Live Chat inbox
Chatbot Builder
Connectivity
Service
+10
4
-
Yes
-
Transfer Knowledge
Members
MAU
Active users
Pay per use
Extra MAU
WhatsApp mark up
Channels
WhatsApp Business API
Facebook
Instagram
Web
Broadcast Messages
broadcast messages
Audience tagging
Live Chat inbox
Zoho Cliq
Chatbot Builder
Keyword bot
Combinational bot
Guided bot
AI bot
Connectivity
Zoho Flow
Webhooks
APIs
LaaS
Service
Ready to use chatbot template
Daily onboarding & videos
One2one live onboarding
Email support
Remote assistance
Transfer Knowledge
Ready to use chatbot template
Knowledge Base
Community Forums
Customer Portal
Video course

Growth

Members
1.000
100.000
Pay per use
0.08
20%
Channels
Unlimited
Unlimited
Unlimited
Unlimited
Broadcast Messages
Live Chat inbox
Chatbot Builder
Connectivity
Service
+10
4
1h
Yes
Yes
Transfer Knowledge
Members
MAU
Active users
Pay per use
Extra MAU
WhatsApp mark up
Channels
WhatsApp Business API
Facebook
Instagram
Web
Broadcast Messages
broadcast messages
Audience tagging
Live Chat inbox
Zoho Cliq
Chatbot Builder
Keyword bot
Combinational bot
Guided bot
AI bot
Connectivity
Zoho Flow
Webhooks
APIs
LaaS
Service
Ready to use chatbot template
Daily onboarding & videos
One2one live onboarding
Email support
Remote assistance
Transfer Knowledge
Ready to use chatbot template
Knowledge Base
Community Forums
Customer Portal
Video course

Agency

Members
Unlimited
Unlimited
Pay per use
-
20%
Channels
Unlimited
Unlimited
Unlimited
Unlimited
Broadcast Messages
Live Chat inbox
Chatbot Builder
Connectivity
Service
+10
4
4h
Yes
Yes
Transfer Knowledge
Members
MAU
Active users
Pay per use
Extra MAU
WhatsApp mark up
Channels
WhatsApp Business API
Facebook
Instagram
Web
Broadcast Messages
broadcast messages
Audience tagging
Live Chat inbox
Zoho Cliq
Chatbot Builder
Keyword bot
Combinational bot
Guided bot
AI bot
Connectivity
Zoho Flow
Webhooks
APIs
LaaS
Service
Ready to use chatbot template
Daily onboarding & videos
One2one live onboarding
Email support
Remote assistance
Transfer Knowledge
Ready to use chatbot template
Knowledge Base
Community Forums
Customer Portal
Video course

Scale Up

Members
Unlimited
Unlimited
Pay per use
-
20%
Channels
Unlimited
Unlimited
Unlimited
Unlimited
Broadcast Messages
Live Chat inbox
Chatbot Builder
Connectivity
Service
+10
4
6h
Yes
Yes
Transfer Knowledge

Calculate the plan that best suits you

Select Your Plan

Location & Usage

MAU
0
Marketing
0
Utility
0
Authentication
0
Service
0
Call (min)
0

Message sliders use a non-linear scale: 500-message steps at the low end, larger steps as the volume grows, up to 5,000,000 per month.

Utility and Authentication volume discounts are applied automatically as your monthly volume grows.

The first 1,000 service messages each month are free. Only messages above that are billed.

Cost Summary

Plan Starter
Base Cost $49.00
Extra MAU $0.00
Messages $0.00
Service $0.00
0 / 1,000 free service messages used this month
Calls $0.00
Total $49.00/mo
Savings Tip

Frequently Asked Questions?

A Monthly Active User (MAU) is the number of unique users interacting with a channel during a calendar month. If a unique user interacts with more than one channel, it counts as multiple MAUs.
There is a fixed cost (your subscription) and a variable cost (WhatsApp messages, WhatsApp calls, and extra MAUs). You will also leave a prepayment deposit to cover variable usage.

You will pay the monthly subscription for your selected plan plus a prepayment deposit.
Example:
You buy the Growth Plan on day 15
→ Growth Subscription: $99 +
Prepayment Deposit: $100 =
Total: $199*.
*Prices may vary depending on region (USD/EUR) or TAX.

The deposit covers all variable costs: WhatsApp Templates, WhatsApp Service Messages, WhatsApp Calls, and extra MAUs.

WhatsApp Messages: WhatsApp charges per message, not per conversation. Templates (Marketing, Utility, Authentication) are charged, except utility templates sent within an open customer service window and any message sent within a free entry point window (see FAQ 13). Service messages (non-template replies) are also charged as of October 1, 2026, with the first 1,000 per month free per WhatsApp number. Meta Business Agent messages are billed separately, per token consumed.

Pricing depends on the message category and the recipient’s country (for Meta Business Agent, on token usage instead).

Example: 2,000 Marketing Templates to USA → Deposit: $100 → Cost: 2,000 × $0.030 = $60 → End Deposit: $40.
Learn more: https://woztell.com/whatsapp-business-pricing/

WhatsApp Calls
1. User-Initiated Calls (UIC): 100% FREE worldwide.
2. Business-Initiated Calls (BIC): Charged based on call duration (per-minute), the customer’s country code, and monthly volume tier. Pricing: https://woztell.com/whatsapp-business-pricing/#calls

Monthly Active Users (MAUs):
Plan limits:
Starter = 400 MAUs – Cost per extra MAU $0.08
Growth = 1,000 MAUs – Cost per extra MAU $0.08
Agency = Unlimited MAUs
Scale Up = Unlimited MAUs

Your deposit is topped up automatically when your balance drops below 40%. The top-up is the same amount as your original deposit, and the invoice is sent to your account email.
Yes. Your number will be migrated to WhatsApp Cloud API, meaning you will stop using the WhatsApp mobile app. You will use WOZTELL to send and receive all messages. We recommend speaking with our sales team if you have a specific case.
You will receive an onboarding session where we help you connect WhatsApp, Instagram, Facebook, and other channels, and configure your account so everything works smoothly.
You can access more than 300 templates for WhatsApp, Instagram, and Facebook. Growth & Agency plans include a support plan, and all clients have access to Support and Success via WhatsApp and Email.

You can change your plan at any time from the platform.

To cancel, go to My Account > Billing > Subscription and complete the cancellation at least seven (7) days before your next renewal date. Cancellations made inside those seven days are not valid, and the next billing period is charged. Subscriptions renew automatically until you cancel them.

A cancelled subscription cannot be paused and reactivated later. If you want to use WOZTELL again, you need to complete the purchase and verification process from the start.

WhatsApp charges per message, based on the template category and the recipient’s country. As of October 1, 2026, this also applies to Service messages, with the first 1,000 per month free for each business number. Meta Business Agent messages are billed separately, per token. Updated pricing is available on our website. https://woztell.com/whatsapp-business-pricing/

No. Unused deposit and credits aren’t refunded when you cancel. If you cancel partway through a billing period, the rest of that period isn’t refunded either. If you cancel an annual plan early, you pay for the months you used at the monthly plan rate.
If we can’t charge your card for a deposit top-up, you can keep working until the deposit runs out. At that point the account is blocked, including template sends, new users and extra agents. To unblock it, bring your balance back up to your regular deposit amount. Accounts with more than 2 unpaid license invoices are cancelled.
When a customer messages you from a Click-to-WhatsApp ad or a Facebook Page call-to-action button, and you reply within 24 hours, a free entry point window opens. While it’s open, every message you send to that customer is free, templates included. The window can last up to 7 days. This only applies when the customer writes from the WhatsApp app on Android or iOS, not from WhatsApp Web or desktop.

Make your conversational project a reality with WOZTELL

Our team of experts is ready to develop and implement conversational solutions customized to your company’s needs.

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