Is podcast marketing a thing? Yes, and you should do it with WhatsApp

When you have a business it seems like every day there is a new way to reach your customers and new marketing strategies. That’s right, trends change all the time.

Today we want to talk to you about a relatively recent trend: podcast marketing.

In recent years, podcasts have become the new way to share content. Moreover, the audio format allows users to listen to them at any time, whether they are driving, cooking or riding the bus.

Let’s tell you about podcast marketing, an innovative way to boost your business.

A little history about podcasts

Podcasts were born in 2004, although some place it in the 90s, as a way for radio stations to share their programs on tape-delay.

This is a genre that continues to grow.

According to Statista, in 2022, it is estimated that 37% of the population of the United States and 41% of the population of Spain listened to podcasts in the month prior to the survey.

These numbers demonstrate the power of podcasts and the number of people listening to them.

What does this mean for your business?

Your potential customers are probably listening to a podcast. And now you have the opportunity to create one to attract them to your company.

And the way to reach them is through a podcast marketing strategy with WhatsApp.

What is podcast marketing?

Podcast marketing is a way to promote your products or services by creating valuable content in audio format.

With this strategy you can share content to convince your listeners to purchase your products or services in a different way than they are used to.

This does not mean that in every episode of your podcast you talk endlessly about how wonderful your product is. On the contrary, the goal is to create valuable content that adds something to the lives of your listeners and thus convert them into customers.

The options are endless and the ultimate goal is this: to position yourself as an expert in your area and your customers trust you.

Benefits of podcast marketing

Now that you know what podcast marketing is, let’s talk about some of the benefits of implementing this strategy in your business.
  • Increase your brand’s reach and recognition: every person who receives your podcast is one more person who knows your brand.
  • Improve connections with your customers: is a great way to connect with your customers, the voice conveys more closeness than text.
  • Improve your authority: when a person listens to you, learns from you and follows your advice, you build your authority.
  • Increase traffic to your website: you can invite your listeners to consume more content, such as: articles in your blog, success stories, or videos. To achieve this it is important to add clear calls to action.

How to start your podcast marketing strategy on WhatsApp

One way to take your podcast marketing strategy to the next level is by using WhatsApp. Let’s see how to make the most of your customers’ favorite messaging app.

Create entry points

Entry points are the doors through which your potential customers arrive at a WhatsApp conversation. One way to do this is to create a website for your podcast and put a “talk to us” button that leads to a WhatsApp conversation. And, conversely, it is possible to include a call to action in your podcast inviting them to visit your website. One of the standards for podcasts is to put a contact link in the episode description and announce it at the end of the podcast. Take advantage of it and put your WhatsApp.

Send broadcast messages

broadcast messages are a useful tool that you can use on WhatsApp Cloud API. This feature allows you to send messages outside of the 24-hour window to users who have given their consent. The messages will arrive directly on the screen of your customers’ phones. You will be able to send a notification every time you publish a new episode and, by opening a WhatsApp conversation, you can now interact directly with your customers.

Create a frequently asked questions chatbot

A WhatsApp question chatbot can help you give your customers a great experience 24/7 and can also help you with your podcast marketing. In your FAQ chatbot you can include questions about your podcast, for example, when you publish new episodes or on what platforms they can listen to it on.
Related article: You can send different types of content marketing on WhatsApp – This is how

Best practices in podcast marketing

Now that you know the benefits of a podcast marketing strategy, here are some tips:
  • Create at least 3 episodes before launching your podcast
    It’s fine to test the waters a bit right out of the gate, but we recommend creating enough content to hook your listeners.
  • Keep storytelling in mind
    Good storytelling is the recipe for a good podcast, when you find a story and tell it in a way that interests… your listeners will want to stay and listen.
  • Include sharing buttons
    These buttons make it easy for your listeners to share their favorite episode on their social networks.
  • Write good descriptions to improve your SEO
    A good SEO helps you to appear in better positions in search engines and the way to do it for podcasts is through the descriptions.
  • Re-upload the most popular episodes
    A good way to keep interest in your podcast is to re-upload the most popular episodes. You can add a short introduction to say why you re-published it and if you have made any changes.

Want to know more? Let´s talk via WhatsApp!

To sum up

Podcasts are here to stay and are a format that goes beyond entertainment.

With a podcast marketing strategy you can use podcasts to increase your sales and attract new customers.

The best thing about podcast marketing? It’s an innovative and different way to connect with your customers. Plus, you can bring listeners of your podcast into a WhatsApp conversation using entry points or bring your customers to listen to your podcast with a WhatsApp message.

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