Is podcast marketing a thing? Yes, and you should do it with WhatsApp
Index
- 1 A little history about podcasts
- 2 What is podcast marketing?
- 3 Benefits of podcast marketing
- 4 How to start your podcast marketing strategy on WhatsApp
- 5 Best practices in podcast marketing
- 6 To sum up
- 7 5 advantages of using WhatsApp in the education sector
- 8 How to use a WhatsApp marketing strategy for education (with chatbots)
- 9 Connect WhatsApp Cloud API with thousands of applications using Zapier and WOZTELL
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Today we want to talk to you about a relatively recent trend: podcast marketing.
In recent years, podcasts have become the new way to share content. Moreover, the audio format allows users to listen to them at any time, whether they are driving, cooking or riding the bus.
Let’s tell you about podcast marketing, an innovative way to boost your business.
A little history about podcasts
This is a genre that continues to grow.
According to Statista, in 2022, it is estimated that 37% of the population of the United States and 41% of the population of Spain listened to podcasts in the month prior to the survey.
These numbers demonstrate the power of podcasts and the number of people listening to them.
What does this mean for your business?
Your potential customers are probably listening to a podcast. And now you have the opportunity to create one to attract them to your company.
And the way to reach them is through a podcast marketing strategy with WhatsApp.
What is podcast marketing?
With this strategy you can share content to convince your listeners to purchase your products or services in a different way than they are used to.
This does not mean that in every episode of your podcast you talk endlessly about how wonderful your product is. On the contrary, the goal is to create valuable content that adds something to the lives of your listeners and thus convert them into customers.
The options are endless and the ultimate goal is this: to position yourself as an expert in your area and your customers trust you.
Benefits of podcast marketing
- Increase your brand’s reach and recognition: every person who receives your podcast is one more person who knows your brand.
- Improve connections with your customers: is a great way to connect with your customers, the voice conveys more closeness than text.
- Improve your authority: when a person listens to you, learns from you and follows your advice, you build your authority.
- Increase traffic to your website: you can invite your listeners to consume more content, such as: articles in your blog, success stories, or videos. To achieve this it is important to add clear calls to action.
How to start your podcast marketing strategy on WhatsApp
Create entry points
Send push notifications
Create a frequently asked questions chatbot
Best practices in podcast marketing
- Create at least 3 episodes before launching your podcast
It’s fine to test the waters a bit right out of the gate, but we recommend creating enough content to hook your listeners. - Keep storytelling in mind
Good storytelling is the recipe for a good podcast, when you find a story and tell it in a way that interests… your listeners will want to stay and listen. - Include sharing buttons
These buttons make it easy for your listeners to share their favorite episode on their social networks. - Write good descriptions to improve your SEO
A good SEO helps you to appear in better positions in search engines and the way to do it for podcasts is through the descriptions. - Re-upload the most popular episodes
A good way to keep interest in your podcast is to re-upload the most popular episodes. You can add a short introduction to say why you re-published it and if you have made any changes.
To sum up
With a podcast marketing strategy you can use podcasts to increase your sales and attract new customers.
The best thing about podcast marketing? It’s an innovative and different way to connect with your customers. Plus, you can bring listeners of your podcast into a WhatsApp conversation using entry points or bring your customers to listen to your podcast with a WhatsApp message.
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