To sell online, use an omnichannel e-commerce strategy
- 1 Omnichannel e-commerce strategy vs. traditional commerce
- 2 A chatbot can be the perfect assistant for your omnichannel e-commerce strategy
- 3 How to get started with your omnichannel e-commerce strategy
- 4 The icing on the cake: automations for your omnichannel e-commerce strategy
- 5 Para concluir
- 6 Time to know how you can manage your e-commerce on WhatsApp
- 7 An Unfailing Guide to WhatsApp for e-commerce
An Unfailing Guide to WhatsApp for e-commerce
Companies had to move fast to meet their customers and employees where they are: at home. Both security and convenience are now top priorities and that’s why it’s important to know how to implement an omnichannel e-commerce strategy to sell more.
If you’re an entrepreneur, you’ve probably heard of the words “omnichannel e-commerce” or “omni-channel commerce” many times from your business plan to thousands of marketing blogs. However, you may be confused about what omnichannel really means.
Related article: Time to know how you can manage your ecommerce on WhatsApp
Omnichannel e-commerce strategy vs. traditional commerce
Its main objective is to provide the best customer experience, regardless of whether they are shopping from a mobile device, a laptop or a physical store. To summarize, omnichannel e-commerce focuses on the entire customer journey, and not so much on an individual experience, as is the case with traditional commerce.
A chatbot can be the perfect assistant for your omnichannel e-commerce strategy
Those companies that cannot keep up with the speed at which channels must adapt and provide flexibility to each and every unique customer experience run the risk of falling behind. An ingenious solution to this 21st century problem is to implement an omnichannel e-commerce chatbot.
Users are tired of traditional channels
The rise of messaging applications
Omni-channel support results in seamless interaction between a company and its customers.
Developing your own website is a must for any online business, but app development is a declining trend. Users don’t want to go through the effort of downloading it and registering all their data.
How to get started with your omnichannel e-commerce strategy
1. Segment your audience
Understanding your audience profile is key to your omnichannel e-commerce strategy. This includes obtaining information about their preferences, shopping habits, priorities and how they interact with different channels.
To collect this data, ask them (and ask yourself) the following questions:
- What criteria do you look for before making a purchase?
- What channels do you use to find information?
- How do you find new products?
- What channels and devices do you use when making a purchase?
2. Analyze how your customers communicate
Social media and chat rooms are also growing in popularity. Companies that believed that digital channels would reduce the volume of engagement and the number of touch points have seen that their predictions were wrong and the trend is only going up.
3. Customized content per channel
With an omnichannel e-commerce strategy, companies can unify their customer journey across all touch points and deliver a seamless, informative and enjoyable experience. While it is easier to maintain a consistent brand and product message across all channels, companies also have the opportunity to embrace the customer experience to the individual shopper.
Here are some of the ways e-commerce companies should consider personalizing shopping experiences:
- Website and email personalization.
- Personalized content offers on social networks, blogs and video.
- Personalized experiences based on city or country.
Delivering personalized experiences across channels is what will help companies stand out and grow and maintain their customer database.
The icing on the cake: automations for your omnichannel e-commerce strategy
Omnichannel e-commerce automation is an achievement that professionals are trying to accomplish for their companies. To successfully execute your omnichannel strategy, you must leverage automation tools.
- Improve the user experience: with automations you can track your customers throughout the entire customer journey, triggering communications on the right channel at the right time. A user could submit their complaint through an email ticket and end up having the issue resolved conveniently through their WhatsApp, seamlessly and without interruption.
- Manage smarter audience segments: with an omnichannel marketing automation you can capture your customers’ behavior to create user profiles and develop buyers, implement personalized recommendations and help your sales team.
- Boost collaboration across your business: You can unify your diverse teams and help your entire business run like a well-oiled machine. Every employee in your technology, customer service, sales and marketing teams will be able to communicate and interact with the customer no matter what platform they come from, all on a single channel.
Expanding marketing channels and evolving customer demands mean that, as an entrepreneur, you will need to start getting creative.
Understanding where to reach customers, when to reach them, what messages to use and what products to deliver will be the key to success as you offer valuable content and products and build lasting business relationships. For this, implementing an omnichannel e-commerce strategy built with a solid infrastructure is ideal.
If you want to go deeper into this topic, download our eBook on Zoho and WhatsApp and keep your consumers happy, generate more loyalty to your brand and increase your results.
Time to know how you can manage your ecommerce on WhatsAppÍndiceWant to know more? Let´s talk via WhatsApp! While businesses now use it to communicate with their customers, can WhatsApp also help drive the growth of an e-commerce business? Today is a good day to...
WhatsApp for e-commerce is a practice that is constantly growing and evolving, as the app takes steps to provide a bridge between customers and businesses. In a sea of 2 billion users, you may well find the right audience for your products or services. WhatsApp is...