All the multimedia messages that you can use on WhatsApp Business Platform
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Are you always looking for new ways to retain and better communicate with your customers? Improving customer services with WhatsApp media messages is the next thing you should do. Take a look.
This system offers transmission of text messages in real-time through the Internet or in a local area network. As we all know, besides text, you can send a range of other things such as emoticons, geographical locations, contacts, links, and, what interests us the most in this article, multimedia files (that include images, audio, documents and videos).
An instant messaging service like WhatsApp Business Platform, where companies can use multimedia messages for marketing and customer support purposes, is arousing enormous interest. And thus, it results in an enhanced communication strategy.
Media messaging can offer new business opportunities and new forms of income. And we are going to tell you how to get it all in this article.
WhatsApp Business Platform makes the most of multimedia messages
There are four types of attachments on WhatsApp Business Platform that you can take advantage of.
Photos and videos
So, by using templates, your company just needs a few clicks to have an image or video ready to use.
Its use is not limited to marketing, though. You can now use images and videos for educational purposes.
This is the case with an infographic or a product demo. We’re sure your content team is already working tirelessly to develop amazing pieces that make your product or services impossible to resist.
Voice memos
From the customer’s point of view, they can save the time and effort of typing their question or problem and go directly to sending audio that summarizes it and is easier to understand for the agent who has to handle their case.
Furthermore, in the case of companies, it is an easy way of helping users with vision problems to make the information accessible to them.
Documents
When a video or image is not the solution, you can also send documents to provide detailed information. With your PDFs already prepared, you can use them for some of these purposes:
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Sales receipts: as a business, you have to record all your sales, and this type of document serves as proof of the monetary exchange. Send it to your customer’s WhatsApp and make sure they receive it.
- Shipping labels: any type of business that deals with shipping also deals with labels. It’s a way to show all the compiled information provided by your customer. Transparency is key, and a WhatsApp conversation helps you achieve it.
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Utility bills: in case you need to send a utility bill for electricity, natural gas, water, or waste, WhatsApp is the channel already used by companies all over the world – it’s a way to save paper and makes it easier for consumers to have them at hand always!
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Account statements: send the summary of your customers’ monthly activity directly to their WhatsApp. It has the same advantages as the previous cases, and you will ensure that important information is not lost in the mail.
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User agreements: also known as a privacy policy or terms and conditions, you can have your detailed PDF ready to send whenever a user requests it and before you start collecting personal data.
- Lead magnets: and speaking of collecting personal data, a lead magnet is a fantastic strategy to get more information from your users and send them valuable content. You can do this in a live conversation, a template, or even through a WhatsApp Business Platform automation (we have a template ready for you to use for this purpose).
The different types of WhatsApp Business Platform Buttons to use with multimedia messages
There are two types of buttons that you can use in your templates. We have a deeper dive into this article, but to quickly sum it up:
Call-to-action: this type of button is ideal to send users to an external site. You can add a call to number or visit website.
Quick-reply: With up to three buttons per template, you can provide quick responses to your customers. And because we’re talking about WhatsApp Business Platform, you can automate the whole conversation flow.
We have used this type of response for Frequently Asked Questions automation. You can configure the answers that your agents usually do manually with a platform like WOZTELL to attend to users 24/7. To enrich the experience further, you can send images and other multimedia messages that help to provide the information.
Automate your multimedia messages with WOZTELL
In case you are interested in creating automations to respond to users whenever and wherever we have a variety of ready-to-use templates on Templates Gallery. Take a look here.
Take it from us
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