Let’s look at examples of how to use WhatsApp Business in your business that will help you get the courage to use it. By taking advantage of WOZTELL you can have everything you need to manage successful marketing and sales campaigns. WhatsApp has over 1.3 billion users and high open rates so you need to know how to use it to take advantage of these benefits.
The best thing to do in these cases is to see examples of how to use WhatsApp in your business.
I don’t know if you know that WhatsApp is the social network where most of the time is spent by users. There is an average of more than several hours a week and already in 2016, it was 94% penetration among users between the ages of 16 and 65 in terms of mobile usage. Not knowing how to take advantage of such an incredible social network, many marketing departments have not used it. But big brands have been doing it successfully for some time. If you look at these examples of WhatsApp campaigns below you will see how to do it in your business.
The Absolut Vodka example
This company managed to mark a before and after, after in using WhatsApp in a campaign. It was in 2013 when the company launched a limited edition of its product called “Absolut Vodka”. They organized an exclusive celebration event with VIP guests. But they left 2 tickets for a contest on WhatsApp for those who wanted to attend this exclusive event.
These invitations were obtained as follows. They created a virtual doorman called Sven who was to be contacted by those interested. By sending messages from WhatsApp they had to say by that means the reasons why they had to be the ones chosen to attend the event. The important thing to convince the doorman was to be as creative as possible in the messages.
The campaign was a success as users sent audios, videos, photos and text messages which made everything very interactive and fun. With only the support of a Facebook tab, a phone number and a virtual community manager like Sven they achieved it.
Example of how to use WhatsApp in your business: Toyota “Hybridizer” business
In 2012 Toyota achieved success with a campaign for WhatsApp where users had to change their status from WhatsApp to “Hybridized”. With this, they were able to participate in weekly drawings for an iPhone 5. They achieved more than 33 thousand visits and more than 6500 users were registered in the first month.
Hellmann’s WhatsApp Campaign.
Through the Whatscook campaign, Hellmann’s used WhatsApp successfully. It consisted of a recipe chat for apprentice cooks who wanted to attend master chef classes. The chefs then taught recipes and cooking tips in real-time using WhatsApp.
Through videos, audios, and images the chefs sent their tutorials that always included Hellmann’s Mayonnaise as an ingredient. They got users to participate by collecting user phone numbers and data on a Whatscook support landing page. With this campaign, they managed to give the brand high visibility.
A new example of Toyota now with another product.
Toyota continued to take advantage of WhatsApp now with the campaign for AYGO. This was in the year 2015 and consisted of a contest in which users had to try to seduce a virtual assistant with their best strategies. This was a Valentine’s Day campaign. Here you could also send messages of all kinds with videos, audios, images, etc. Toyota published a page where users were given advice on how to achieve seduction. It also published the best strategies sent by users.
This way the campaign managed to reach the youngest people in Spain. The model had more than 17 thousand suitors, multiple appearances in mass media and 700 messages per hour. To have an idea of what was achieved by this campaign we have that 9 thousand multimedia files were sent, more than 89 thousand conversations, achieving peaks of 300 simultaneous conversations.
Example of Pringles
The Campus Pringles campaign by WhatsApp was another one worth mentioning. It was in 2013 that he launched the “Campus Pringles” contest. Users had to send creative messages using emoticons provided by the application. Every time Mr. Pringles received messages, the challenge was overcome in the profile of each user who competed. They had to overcome 5 challenges to graduate. They had to get a certain number of users to scan a QR code. After that Mr. Pringles would give them clues by phone.
In this way he managed to get more than 300 thousand fans and reached a target audience that he had planned to be the university student. The prize was that these brand ambassadors worked for a year with a monthly salary of one thousand euros.
Heineken was another brand that used this medium to make a campaign in the Champions League final. Their goal was to involve more people in their “Road to the Final” action. They created a game in which people sent a message with the word Champions and from that moment on they participated in the game. The game consisted of trivial questions for the football category. The winner would win a trip. This strategy was very successful in terms of visibility.
In short, there are already several brands that have used it successfully. With WOZTELL you can do all this from your CRM much more effectively. See all you can do with this tool here. What are you waiting for? Start using WOZTELL today and develop your marketing campaigns by WhatsApp. Contact us today.