In digital marketing, we have different strategies, such as email marketing, and more recent instant messaging through WhatsApp Business. Thanks to the latter we can quickly learn more about people’s interest in our brand and send notifications about the news.

Let’s read about this comparison between these two strategies that are widely used in online marketing.  Even though, there are advantages and disadvantages as well as the good uses, we must consider them. So, we can define with more information the best way to use email marketing and WhatsApp mailing lists.

What is a WhatsApp mailing list for business?

It includes a list of contacts that are organized by means of a series of criteria that we can distinguish, like sent messages or multimedia files at the same time. Beyond being sent simultaneously to several clients, the receiver reads it as an individual notification.

The e-mail list consists of the following:

They are a list of related contacts captured by different means and under the existing rules to which emails are sent. These emails can be sent massively by means of different tools. The notifications will also arrive at them in individual form without knowing that it has been a massive sending.

Email marketing list vs WOZTELL List

  • There are many advantages that we can acquired from both of them. As for WhatsApp Business, it is so simple to create the list if you have WOZTELL. In a couple minutes, you can achieve a customized list with all your contacts from your CRM.
  • There are no limitations to make mailing lists as long as you make an aproppriate use of them.
  • We can have multiple segmentations such as: age, gender, place of residence, interests, etc.
  • You can find out if the notifications sent by WOZTELL have been received. From this, we can get data on the impact that our shipment has caused.
  • Don’t forget that it is necessary to have saved in your CRM the contact in order to send messages.
  • As far as email marketing is concerned, this medium is and has been one of the most managed in the sector. It has been in use for several years now and is the substitute for classic mail due to the great advantages it offers. It is easy to set up and there are several tools to develop and customize it for the use of your brand.

WhatsApp for business also allows making analytical studies to improve marketing campaigns based on what has been previous mass mailings

It’s good to know that tools like WOZTELL allow you to have all this streamlined. In this way, you can integrate your CRM with WhatsApp Business and optimize its use to the maximum. In addition, just like email marketing allows several segmentations, WhatsApp Business used in your CRM as well. We could be sending many WhatsApp messages concurrent. However, you should always know the data protection policies to make a proper use of these tools. Something that with WOZTELL is insured.

In brief

Both platforms have great advantages if the rules and good drills are followed. There is no doubt that tools like WOZTELL allow professional and business use like no other for what is the use of mailing lists with WhatsApp. Email marketing is still in place and differs from WhatsApp Business in the immediacy with which we can reach the customer. Undoubtedly, with WhatsApp, there are higher rates of openness so the trend for certain channels could be that for certain actions to be replaced by another channel.

As we said before, the most important thing is that with WOZTELL, you will be able to manage everything in an easier and optimal way. In one place, you will have all the management tools. You can use it for marketing campaigns, sales, logistics and customer service. In addition, you will give a serious and professional brand image. You will greatly enhance customer service by having automated message tools to support the agents.

Apart from that, you will have access to data to analyze all communication channels that are developed with users. You will be able to obtain data to improve all these channels of your business. There are many advantages that this tool provides you. You can see more features of WOZTELL in this link and we invite you to contact us for more information here.

Do you want to communicate with your customers in their favorite channel and boost your results?

With Woztell you can automate tasks, work with multiple agents and phone numbers and measure your marketing, sales, operations and customer service efforts in their favourite channel: WhatsApp.