Time to know how you can manage your ecommerce on WhatsApp

While businesses now use it to communicate with their customers, can WhatsApp also help drive the growth of an e-commerce business? Today is a good day to find out how to manage your e-commerce on WhatsApp.

2 billion people.
This is the number of people using WhatsApp to communicate with each other in more than 180 countries. That’ s why many companies use this platform to market their business, sell their products or services and get in touch with their customers in a more personal way. But can WhatsApp help you grow your e-commerce business?
Yes, yes, and yes!

With so many functions created for small and large companies, you are missing opportunities if you do not consider integrating WhatsApp into your e-commerce strategy.

Here’s how to manage your e-commerce on WhatsApp.


Why do companies manage their e-commerce on WhatsApp?

As a business expands, it requires more advanced and robust tools to support it. This is where WhatsApp Business Platform comes in, an avenue that fast-growing businesses are leading the way with. This is especially true for those with an e-commerce business, as this tool can make the customer experience as easy, instant and interactive as possible.

WhatsApp can be a game changer, as it has a huge potential to improve customer interaction and convert them into leads. Considering the massive reach of WhatsApp, companies can even expand their business by reaching customers around the world.

These WhatsApp solutions were created with business owners in mind, so they include advanced capabilities such as a broadcast message template message and automatic replies.

The most important criterion in choosing among the three solutions is whether they can meet your business needs and provide value, but we’ll talk more about that later.

Reasons to manage your e-commerce on WhatsApp

Regardless of the nature of your business, there is a good chance that your customers also use WhatsApp, and perhaps frequently. Therefore, there are several reasons you can consider to manage your e-commerce on WhatsApp.

It is convenient

Communicating with your customers should not be complicated. Since most people use WhatsApp for their daily communications, using WhatsApp for e-commerce makes it easy for your customers to communicate with you regarding their purchases.

Instead of sending an email, it is more convenient for users to send a WhatsApp message asking about their shipment. In short: WhatsApp makes customer service more convenient.

Solve doubts at any time

Processing orders through WhatsApp is a great way for customers to clear their doubts directly and complete their transactions in one place.

In addition, you can easily showcase and share your products and services with customers through automations. This allows you to directly link to products that customers are interested in, and you can even take them to the payment gateway from the WhatsApp conversation.

Different types of text formats allow you to provide information about offers and products more effectively.

Customer service and satisfaction by selling more

Instant messaging accelerates sales by driving customers to make buying decisions. With a personalized approach and accessible support, interactions will increase. This is achieved when customers get valuable information such as abandoned cart reminders and order shipment notifications. They will also be able to track delivery and confirm delivery with the supplier.

Now, once a customer makes a purchase and receives their order, don’t stop there!

After-sales care plays an important role in increasing customer satisfaction and retention, thus strengthening the bond between your business and its customers.

It generates loyal customers and increases brand value.

Send a quick message to do a post-purchase check and make sure your customers are satisfied with their order. Thus, managing your e-commerce with WhatsApp Business Platform will make your customer service easier, more convenient and more interactive.

Message templates to improve your e-commerce on WhatsApp

If you use WhatsApp Business Platform for your e-commerce, you can send an automatic notification to communicate what you want about your products. What makes it even easier is that you can have a pre-approved WhatsApp template ready so you don’t have to write the message every time you want to notify your customers.

Here are three types of templates to enhance your e-commerce on WhatsApp.



Each list message can contain up to 10 options. You can also customize the content of each option, title, menu content, etc.

It is very convenient for customers to choose and reply instantly with a single click. And even simpler for businesses that want to collect related information in a single response, saving them from having to repeat it to each user.

List messages

Cada lista de mensajes puede contener hasta 10 opciones. También puedes personalizar el contenido de cada opción, el título, el contenido del menú, etc.

Es muy conveniente para los clientes elegir y responder instantáneamente con un simple clic. Y aún más simple para los negocios que quieren recopilar información relacionada en una sola respuesta, ahorrándoles tener que repetirlas a cada usuario.

Automations and chatbots

As it is an important part of any business, leads can now be easily generated with the help of quick and interactive responses. WhatsApp Business Platform automations are designed to perform such functions and bring the same for your e-commerce business.

Chatbots, in turn, can handle large volumes of frequent responses of all types:

  • About the products
  • Payment methods
  • Order tracking
  • Refunds
  • Discounts
  • Coupons
And much more. This saves time and customers can expect instant responses, which increases customer retention.

To sum up

WhatsApp Business Platform for e-commerce businesses helps store owners consistently engage with their customers. Positive experiences lead to positive feedback that can help boost any marketing strategy employed.

We hope this article has helped you understand how you can manage your e-commerce with WhatsApp. If you’re ready to embark on the journey to grow your business through WhatsApp, check out our complete guide to E-commerce for WhatsApp.

Want to know more? Let´s talk via WhatsApp!

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