Choose the best Zoho and WhatsApp integration for your business

To manage all your company’s conversations efficiently you need the right tools, and we know that finding one that fits your business is no easy task.

That’s why we have written this article, to tell you how to find the best Zoho and WhatsApp integration and how these two tools can be what you’ve been looking for.

Why should you use WhatsApp Cloud API?

You probably use WhatsApp to communicate with your family and friends on a daily basis (this already gives you a clue as to why this channel is ideal for communicating with your customers).

On the other hand, if your company started small, it is very likely that you know the WhatsApp Business application. However, when it comes to scaling it falls short and its functionalities are not enough to meet the needs that arise in larger or growing companies.

WhatsApp Cloud API is an option developed by META for companies that have a higher volume of messages. Some features of this version are:

  • Company profile
  • Massive messages
  • Marketing messages
  • Live Chat
  • Chatbots and automations
  • Integrations with any software

This option allows companies to communicate with a larger number of customers in a more efficient way and with marketing and customer service tools that are not available in the other versions.

Even in the relatively short time that messaging channels have been available to businesses, they have proven to be a resounding success over other communication channels such as e-mail and calls:

  • 75% of WhatsApp users want to use this channel to communicate with companies
  • 58% of customers feel more comfortable sending a message to a company than calling
  • 66% of people prefer to buy from a company active in messaging channels

You already know the advantages of using WhatsApp Cloud API, now let’s talk about Zoho.

Why use Zoho?

Zoho offers hundreds of software solutions for business management and customer communication, among the most popular are Zoho CRM and Zoho Cliq.

The first one allows you to manage your customers’ information and know in detail their journey through your company. On the other hand, Cliq boosts teamwork by being a direct communication channel that responds to the needs of companies.

Separately, WhatsApp Cloud API and Zoho can help you improve your company’s results, but a Zoho and WhatsApp integration will combine the power of these two tools and take your company to the next level.

Want to know more? Let´s talk via WhatsApp!

What is the best Zoho and WhatsApp integration?

There are different options among the Zoho and WhatsApp integrations, and each one has different features. Here we present you a comparative table between two options so you can choose the best one according to your company’s needs.

Zoho and WhatsApp integration

Why WOZTELL is the best Zoho and WhatsApp integration option?

Conversations cost will vary according to the category and user country.

When you send a message of a determined category, a conversation of that category will open. This means that, if you send a marketing message template, that conversation will be a marketing conversation.

You can send as many message templates of the same category as you want while the 24-hour conversation window is open.

However, if there is a conversation window open in one category and you send a message template from another category there will be a new charge for the new one.

For example, if you have a utility conversation window open, and you send a marketing template, the utility conversation will close and a new marketing conversation will open.


With Zoho you can only integrate WhatsApp Cloud API.

However, with WOZTELL you will be able to integrate all your channels (WhatsApp, Intragram, Facebook Messenger and webchat) to manage all your customer information in one place no matter where they come from.


With both integrations you can receive messages and reply to them. The key difference between them is that by integrating WhatsApp with Zoho using WOZTELL you will also be able to start conversations with your customers.

WhatsApp Message Templates

The WOZTELL integration allows you to create WhatsApp message templates that you can then use to start conversations and send mass messages (two features only available in WOZTELL).

Message templates are fully customizable and you can include multimedia elements. Make the most of these types of messages to send:

  • Reminders
  • Alerts
  • Updates
  • Offers
  • New product announcements

Mass messaging

Push notifications are a great way to connect with your customers, give them a great experience and increase your sales. On WhatsApp these messages have an open rate of up to 98%.

With Zoho’s native integration with WhatsApp, since you can’t start conversations, you can’t send mass messages either.

Moreover, with WOZTELL integration you can send mass messages on WhatsApp, Facebook Messenger and Instagram. To create a great experience configure audiences based on interests, status in the sales funnel or needs to send personalized messages with higher chances of converting.


By integrating WhatsApp with Zoho using WOZTELL you have access to hundreds of APIs to connect your favorite tools and use them aligned to your goals.


A virtual assistant can handle frequently asked questions, satisfaction surveys and even contests for a marketing campaign.

WOZTELL integration allows you to create and integrate chatbots in all your channels to streamline and improve any process. In addition, we have more than 100 templates ready to use and install.

Zoho CRM

With both the native Zoho integration and the WOZTELL integration, when a person writes to you via WhatsApp a lead is automatically created in Zoho CRM and assigned to users for attention.

But with WOZTELL integration you can also and automate lead creation from Instagram and Facebook.

WhatsApp e-commerce

With WOZTELL you will have access to an exclusive solution for your e-commerce in which you will be able to create your store in WhatsApp with catalog, payments and virtual assistant included. All using an easy tool such as Google Sheets.

To sum u

Implementing messaging channels is a great step to boost your sales, but to get the best results and take full advantage of them it is essential to use the right tools.

By integrating WhatsApp with Zoho using WOZTELL you will have access to many features that will take your business to the next level.

WhatsApp conversations pricing update
WhatsApp conversations pricing update

WhatsApp conversations pricing updateIndexE-book: How to make the most out of WhatsApp in education  Download for FREE Want to know more? Let´s talk via WhatsApp! From the first of June 2023, WhatsApp will update the conversation pricing and categories for...