Don’t let anyone tell you that you don’t need a video marketing strategy on WhatsApp

Video marketing is one of the new additions to the advertising options, but, being a new trend, you may still have your doubts. Is it really worth considering the use of videos to promote your brand? Discover the benefits of having a video marketing strategy.

The most popular brands share one thing in common: they are experts at video marketing.

Video marketing allows you to showcase new products, expand brand recognition or even interact with your target audience on a more personal level. If you and your company are new to the world of video marketing, don’t worry! In this article you will discover why benefiting from this content strategy is a good idea.

Some reasons behind the rise of video marketing

Video marketing occurs when brands produce content in video format to raise their online profile. The video is usually posted on YouTube or some other social network, although it can also be presented in other formats such as:

• Webinars

• Courses
• Live videos

Among others (the limit, as always, is your imagination).

When done right, video can be a powerful tool for a brand to spread its message in a way that is accessible to a large audience. It works with a B2C and B2B content video marketing strategy.

The most popular brands share one thing in common: they are experts at video marketing.

Let’s take a look at some of the reasons behind this boom.

Multimedia content works smoothly on mobile device screens

Attention-grabbing content often requires the use of multimedia formats such as videos and images. These especially work on small electronic screens where users often spend most of their time looking for something compelling to grab their attention.

Videos succeed when they show audiences relevant and engaging content. Due to the sheer amount of such it across the internet landscape, videos must increasingly rely on individual tastes and viewing patterns to gain a competitive advantage.

You may want to read: A beginner’s WhatsApp marketing tutorial (to success)

Videos facilitate learning

As we have already mentioned, text has a hard time competing with multimedia content when using digital screens. Digital audiences prefer to consume videos and a big reason is because they are easy and convenient.

This is one of the factors behind the trend of adapting books to the big and small screen. Movies and series communicate information more comfortably through easy-to-process demonstrations or visual aids.

Videos familiarize the audience with your brand’s personality

It’ s difficult for audiences to become familiar with an author unless they have read many of their articles or books. Video, however, allows viewers to become familiar with a brand’s unique personality, which quickly increases familiarity and credibility.

Videos increase conversion rates

Videos create a lasting impression because they stimulate our senses.

In fact, most of the information transmitted to our brains is visual. So, if images can already increase engagement massively, imagine what moving images can do for your company!

Why is it necessary to have a video marketing strategy?

Videos are more interactive and therefore help your customers to better associate with your brand and retain more information. Compared to the retention of text-based content, videos tend to have a higher rate. Which translates into the more realistic possibility that your users will consume more videos than blog posts.

In general, videos are important if you want to grab your audience’s attention, help them retain more information and ultimately convert them into paying customers. But to achieve this, you must have a strategy.

Video marketing strategies are not new. Just as you certainly wouldn’t make an ad without researching and having a strategy in place, you shouldn’t do video marketing without prior knowledge.

Your video marketing strategy will help guide you regarding budget, production processes, timelines and more.

These are the first steps to create your video marketing strategy

Proper planning, scheduling and implementation is imperative to the success of any campaign.

Let’s take a look to the first steps to start creating your video marketing strategy.

1.  Analyze your brand and audience 

Identifying your audience helps your brand tailor your message to a group of people who are most likely to generate revenue and allows you to eliminate people who don’t value or relate to your offer. This niche narrowing process helps save marketing costs and scale your marketing ROI.

To identify your target audience, use social media analytics and review past video performance to find out which group interacts the most with your content.

2. Plan with extra time  

Before you do anything, take a look at your calendar. Knowing that there are only 24 hours in a day, how much time do you think you can devote to your video?

The key to establishing content in your video marketing strategy is to look at a calendar and determine your content schedule.

Be honest with yourself because the key to creating a video marketing plan is consistency. Your audience will come to expect your videos at certain times of the week or month, and you’ll want to make sure you can deliver them.

3.  Calculate the budget for each stage

When planning the creation of a video, one of the first things to consider is the budget. Video production can become very expensive if you don’t pay attention to all the parts that are needed.

The advantage of planning a budget is that you can take into account the expenses in a marketing campaign and reduce them after analyzing the process thoroughly.

It also helps you focus on which areas require more spending.

To decide the budget for your video marketing strategy, you should not only consider the production and editing costs, but also the distribution costs. If you plan to post the video on your social media platforms, it won’t cost you anything, but if you want to make a video ad, you’ll need to consider how much it will cost.

4.  Test and optimize

While videos are one of the most attractive formats for ads, just posting them on various platforms will not help your business. You need to analyze the performance of your videos thoroughly to gather information and optimize them for your next campaigns.

To analyze performance, start by setting up some video metrics. These metrics will depend on what you want to achieve with the video content and can be metrics such as viewing time or number of times shared on social media channels.

It’s time to use your video on WhatsApp

As we have seen before, WhatsApp is one of the favorite channels of your customers, and videos are a great way to engage, excite and convince them.

Remember, one of the advantages of WhatsApp is that it doesn’t interrupt the day-to-day life of your customers and adapts to their needs. So, you should send your videos according to the moment of the customer journey that your client is in.

A sales and after sales experience like never before

There are many types of videos that you can send to your customers according to the point of the customer journey that your client is in.

For example, if a client asks you for general information about your company, you can send them a video explaining the services you offer or a video with your product’s characteristics.

Checkout this video of HP in which they introduce their new computer. In just 40 seconds they show the main characteristics of the product in a creative and striking way that appeals to the customers’ needs.

The customer journey is not over with the purchase. To create lasting professional relationships and increase revenue, it is important to take into account the needs of your client once they acquire the product or service.

For example, you can send a video showing how to use the product. Or in the case of clothes you can show different styles and combinations.

In this video of Hyundai they explain how to set the service reminder.

Videos offer infinite possibilities.

You can use storytelling to show your products, make animations or follow viral video trends on social networks. As we said before, the only limit is your imagination.

Automate your messages with videos 

You might be thinking that sending videos to your clients in every step of the customer journey will take a ton of time, but it doesn’t! At WOZTELL we make things easy for you.

With the templates you can find on WOZTELL’s website, you can configure messages with videos in an easy and fast way so that you can send them automatically to your customers.

With the messages automatized in workflows and chatbots your clients will receive the video they need in the moment that they need it.

To sum up

Video marketing, if done correctly, can help you scale your business and that’s why in this article we’ve tried to simplify the world of video marketing for you. If you are still skeptical and want to learn more about how you can increase your leads through a video marketing strategy, take a look at our success stories.