Become a WhatsApp Business Platform Manager

Master the fundamentals of the WhatsApp Business Platform (API) to get thousands of clients

I agree to receive emails and WhatsApp with marketing communications.

The era of conversations has arrived and WhatsApp is the king

SMS and emails are a thing of the past and if you don’t want your communications to end up in the Spam folder, you need to communicate with your customers on their preferred channel.

Learn how to develop real conversations on WhatsApp Cloud API that engage your customers and make them choose you again and again over your competitors.

This course, developed in collaboration with WhatsApp, will teach you how to work with WhatsApp Business Platform, and use it to develop the basis of conversational strategies for marketing, sales or customer service.

With 13 modules and 74 lessons, you will learn what is WhatsApp third generation and how to use it to become a rockstar communicator.

You will have at your disposal a free WOZTELL license and support to implement all the lessons and practice from day one.

WhatsApp es el rey

Who is this course for?

This course is mandatory for all of those who work in marketing, sales, customer service or want to use WhatsApp as a channel for themselves or their customers.
Upon completion, you will be able to configure the platform and develop conversational strategies in WhatsApp (and even automate it) for different departments.

What’s in the course?

See the complete program brochure after pre-registering for the course.

1 - Introduction to WhatsApp Business Platform (WBP)
  1. Conversational “era”
  2. Conversational challenges and opportunities
  3. Why customers love WhatsApp
  4. WBP approach to conversational
  5. Understanding the WBP
  6. WBP Cloud API
2 - Introduction to WOZTELL
  1. What’s WOZTELL
  2. Create your free account
  3. Get your free WBP number
  4. Configure and activate your WBP number
3 - WBP coversational pricing
  1. Values
  2. Business policies
  3. Commerce policies
4 - WBP quality rating
  1. Goals
  2. How to mantain high quality
  3. Tiers
  4. Best practices
5 - WBP message types
  1. Introduction to message templates
  2. Text-based messages
  3. Media-based messages
  4. Interactive messages
  5. Message mockup generator
6 - Working with WBP messages
  1. How to create a message template
  2. Variables
  3. Languages
  4. Sending broadcast messages
  5. Segmenting broadcast messages
  6. Understanding buttons
  7. Undestanding list messages
  8. Understanding media messages
  9. Types of payment alloweb by WhatsApp
7 - WBP entry points and marketing activation
Conversations across the customer journey

Entry points overview

Organic entry points: social media

Organic entry points: website

Organic entry points: telephony

Organic entry points: QR codes and short links

Paid entry points: social media

Paid entry points: conversational ads

Paid entry points: SEM

Paid entry points: traditional advertisment

8 - Getting the most out of WBP across the customer journey
  1. WBP for awareness
  2. WBP for consideration
  3. WBP for purchase
  4. WBP for customer care
  5. WBP for generating loyalty
9 - WBP overall strategy by department
  1. WBP for marketing
  2. WBP for sales
  3. WBP for customer care
  4. WBP for customer success
10 - WBP at scale
  1. Live chat management
  2. Live chat: multi-agent
  3. Live chat: multi-number
  4. Automations
  5. Templates
  6. Virtual assistants and chatbots
  7. Common chatbots and assistants on WBP
  8. How to create an assistant on WBP
  9. Chatbots and assistants best practices
  10. WBP integrations opportunities
11 - WBP analytics
  1. WBP KPIs
  2. WBP dashboards
12 - WBP use cases
  1. E-commerce
  2. Financial
  3. Telco
  4. Non-profits

Practice activities and templates

Certification: WhatsApp Business Platform Manager Certification issued by the Chair of Conversational Business of the University of Valencia

Who teaches it?

Sanuker: WhatsApp Business Solutions partner and experts in conversational solutions design with more than ten years of experience and clients like Mc´donalds, Toyota, Playstation…


WOZTELL: Cloud conversational platform with 100+ enterprise clients and 1000+ business working with their solution


Conversational Business Chair: University of Valencia (Spain) Chair focused on the spread of conversational knowledge and emisor of the certificate

Early access to the course and free certification are time & quantity limited, register now to secure your spot

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